Toys "R" Us (Shanghai) Inc in Toys and Games (China)
Toys “R” Us will follow the strategy of exploring consumption power in second and third tier cities by opening more new retail outlets. According to a company source, Toys “R” Us owned over 100 stores in 2016 nationwide and plans to keep expanding and bring its number of outlets to 200 within three years, with the company’s sales being boosted by the government’s two-child policy.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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