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Toys and Games in Turkey

Toys and Games in Turkey

Toys and games in Turkey continued to be hit by the difficult economic situation over 2018. This was characterised by the devaluation of the Turkish lira that led to large price increases for all consumer goods including toys and games. As a result, consumers were increasingly price sensitive as they looked to lower expenditure on non-essential products such as toys and games, with this impacting both gift and personal purchases.

Euromonitor International's Toys and Games in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Toys and Games in Turkey
Euromonitor International
June 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Challenging Economic Picture and Price Rises Boost Price-sensitivity
Vat Introductions and New Import Tariffs Put Pressure on Manufacturers
International Players Continue To Dominate Despite Price Rises
Retailing Polarises Between Discounters and Internet Retailing As Consumers Seek Value
2019 Likely To Be A Difficult Year With An Upswing Expected From 2020
Market Data
Table 1 Sales of Toys and Games by Category: Value 2013-2018
Table 2 Sales of Toys and Games by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Toys and Games: % Value 2014-2018
Table 4 LBN Brand Shares of Toys and Games: % Value 2015-2018
Table 5 Distribution of Toys and Games by Format: % Value 2013-2018
Table 6 Forecast Sales of Toys and Games by Category: Value 2018-2023
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Economic Difficulties Continue To Hamper Sales in Turkey
Turkish Government Imposes New Import Tariff on Imported Toys and Games
Traditional Toys and Games Stores See Better Sales Thanks To Lower Prices
Competitive Landscape
Mattel Oyuncakcilik Tic Ltd Sti Takes Top Spot in 2018 Thanks To Hot Wheels and Barbie
Blind Collectibles Continue To Simulate Sales Thanks To Popularity in Dolls and Accessories
Small and Medium Businesses Feel Pinch As Customs Tariffs Rise
Category Data
Table 8 Sales of Traditional Toys and Games by Category: Value 2013-2018
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2013-2018
Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2013-2018
Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2013-2018
Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2013-2018
Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2014-2018
Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2015-2018
Table 15 Distribution of Traditional Toys and Games by Format: % Value 2013-2018
Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2018-2023
Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2018-2023
Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023
Headlines
Prospects
Static Consoles See Major Dip in Volume Sales Growth Due To Economic Hardship
Computer Games Become More Affordable and See Gains As A Result
Popularity of Playerunknown's Battlegrounds and Fortnite Boost Mobile Games and Online Games
Competitive Landscape
Bluehole Studio Becomes Leader While Epic Games Also Sees Share Surge
Nintendo Re-enters Turkey As Nintendo Switch in 2018
Domestic Game Developers Likely To Tap Into Demand for Mobile Games
Category Data
Table 20 Sales of Video Games by Category: Value 2013-2018
Table 21 Sales of Video Games by Category: % Value Growth 2013-2018
Table 22 NBO Company Shares of Video Games: % Value 2014-2018
Table 23 LBN Brand Shares of Video Games: % Value 2015-2018
Table 24 NBO Company Shares of Video Games Hardware: % Value 2014-2018
Table 25 LBN Brand Shares of Video Games Hardware: % Value 2015-2018
Table 26 NBO Company Shares of Video Games Software: % Value 2014-2018
Table 27 LBN Brand Shares of Video Games Software: % Value 2015-2018
Table 28 Distribution of Video Games by Format: % Value 2013-2018
Table 29 Distribution of Video Games Hardware by Format: % Value 2013-2018
Table 30 Distribution of Video Games Software by Format: % Value 2013-2018
Table 31 Distribution of Video Games Software (Physical) by Format: % Value 2013-2018
Table 32 Distribution of Video Games Software (Digital) by Format: % Value 2013-2018
Table 33 Forecast Sales of Video Games by Category: Value 2018-2023
Table 34 Forecast Sales of Video Games by Category: % Value Growth 2018-2023

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