Political unrest in the first half of 2014 rattled business confidence and curbed local demand for most consumer goods, and toys and games was no exception. Its sales growth slowed down slightly in 2014, reflecting low consumption and difficulties in business expansion. Toymakers had to lower the prices of their products and step up event marketing in an attempt to stimulate demand. Many also chose to leverage on the online platform as another means to expand business during this difficult...
Euromonitor International's Toys and Games in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Toys and Games market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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