Toys and games showed a solid performance in 2015 thanks to the increasing popularity of online and mobile games. Players continue to shift to digital games for their interactive content and offering of a wide range of titles to choose from. In addition, factors such as the proliferation of connected devices, mobile payments and social media are also contributing to robust growth within video games. Demand for traditional toys and games continues to slow due to the declining birth rate. However,...
Euromonitor International's Toys and Games in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Toys and Games market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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