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Toys and Games in Spain

Toys and Games in Spain

Retail value growth of toys and games slowed in 2018 in comparison to the previous year. Traditional toys and games suffered its first retail value decline since 2013 as sales over the Christmas period disappointed, with no major licensed products to boost sales. Children continued to be attracted away from traditional toys and games towards video games. The ongoing decline in birth rates did not help, whilst the near-obsession with low-cost blind collectibles also led to reductions in value sal...

Euromonitor International's Toys and Games in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Toys and Games in Spain
Euromonitor International
June 2019
LIST OF CONTENTS AND TABLES
Executive Summary
A Mixed Year for Toys and Games Amid Declining Birth Rates and the Rise of Digital
Digital, Social and Educational Skills Drive Consumer Choice
Domestic Players Consolidate Their Positions in Niche Areas, Encouraging Meet Ups and Events
Internet Retailing Storms On, But Visits To Toy Shops Remain Popular
Video Games To Lead Sales, But Parents' Resistance To Devices and the Release of Frozen 2 Support Traditional Toys and Games Sales
Market Data
Table 1 Sales of Toys and Games by Category: Value 2013-2018
Table 2 Sales of Toys and Games by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Toys and Games: % Value 2014-2018
Table 4 LBN Brand Shares of Toys and Games: % Value 2015-2018
Table 5 Distribution of Toys and Games by Format: % Value 2013-2018
Table 6 Forecast Sales of Toys and Games by Category: Value 2018-2023
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Traditional Toys and Games Suffer in 2018 Amid Falling Birth Rates and the Switch To Digital Gaming
Education, Solidarity and Parent/child Bonding Key Themes
Licenses To Stabilise With the Release of Frozen 2
Competitive Landscape
Dolls and Lego Remain Popular, Ensuring the Continued Success of Fábricas Agrupadas De Muñecas De Onil and Lego
Hasbro Iberia Suffers From the Difficulties Encountered by Toys'r'us
Giochi Preziosi España Boosts Its Share on the Back of Collectibles
Category Data
Table 8 Sales of Traditional Toys and Games by Category: Value 2013-2018
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2013-2018
Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2013-2018
Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2013-2018
Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2013-2018
Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2014-2018
Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2015-2018
Table 15 Distribution of Traditional Toys and Games by Format: % Value 2013-2018
Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2018-2023
Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2018-2023
Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023
Headlines
Prospects
Consoles Decline As Nintendo Switch Cannibalises Other Brands and Hand-held Formats
Digital To Continue To Drive Video Games Software
Google Enters Video Games To Entice A New Audience
Competitive Landscape
Top Four Players Retain Their Positions Despite Losing Share
the Spanish Gaming Industry Remains Dynamic
Piracy Remains An Issue
Category Data
Table 20 Sales of Video Games by Category: Value 2013-2018
Table 21 Sales of Video Games by Category: % Value Growth 2013-2018
Table 22 NBO Company Shares of Video Games: % Value 2014-2018
Table 23 LBN Brand Shares of Video Games: % Value 2015-2018
Table 24 NBO Company Shares of Video Games Hardware: % Value 2014-2018
Table 25 LBN Brand Shares of Video Games Hardware: % Value 2015-2018
Table 26 NBO Company Shares of Video Games Software: % Value 2014-2018
Table 27 LBN Brand Shares of Video Games Software: % Value 2015-2018
Table 28 Distribution of Video Games by Format: % Value 2013-2018
Table 29 Distribution of Video Games Hardware by Format: % Value 2013-2018
Table 30 Distribution of Video Games Software by Format: % Value 2013-2018
Table 31 Distribution of Video Games Software (Physical) by Format: % Value 2013-2018
Table 32 Distribution of Video Games Software (Digital) by Format: % Value 2013-2018
Table 33 Forecast Sales of Video Games by Category: Value 2018-2023
Table 34 Forecast Sales of Video Games by Category: % Value Growth 2018-2023

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