Toys and Games in South Africa

Toys and Games in South Africa

The COVID-19 outbreak in South Africa is expected to hinder the demand for traditional toys and games during 2020, with sales especially impacted during Q1 of 2020, when a lockdown was in place. During the lockdown period, specialists stores were closed, and only essential retailers were permitted to open in the country. This meant that consumers focus was on purchasing necessary items for their household, with less browsing and spending on non-essential items. In addition to limited access, fin...

Euromonitor International's Toys and Games in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Toys and Games in South Africa
Euromonitor International
August 2020
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on toys and games
COVID-19 country impact
Licensed characters boost growth for traditional toys and games in 2019; however, video games remain a growing threat, as the popularity of digital increases
Video games lead the competitive landscape in 2019, as digital sales increasingly threaten the performance of physical stores
Mobile games will drive growth across the forecast period, as traditional toys and games focus on licensing agreements and educational qualities
MARKET DATA
Table 1 Sales of Toys and Games by Category: Value 2014-2019
Table 2 Sales of Toys and Games by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Toys and Games: % Value 2015-2019
Table 4 LBN Brand Shares of Toys and Games: % Value 2016-2019
Table 5 Distribution of Toys and Games by Format: % Value 2014-2019
Table 6 Forecast Sales of Toys and Games by Category: Value 2019-2024
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
HEADLINES
PRE-COVID-19 PERFORMANCE
Economic conditions stifle growth in 2019, however, parents invest in traditional toys and games to benefit child development
Licensed characters from film and television grow in popularity, but counterfeit toys remain a threat to success in 2019
Hasbro SA Ltd leads the landscape, and new owners acquire toy retailer Hamleys in 2019
2020 AND BEYOND
COVID-19 impact
Affected products within traditional toys and games
Recovery and opportunities
CATEGORY DATA
Table 8 Sales of Traditional Toys and Games by Category: Value 2014-2019
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2014-2019
Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2014-2019
Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2014-2019
Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2014-2019
Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2015-2019
Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2016-2019
Table 15 Distribution of Traditional Toys and Games by Format: % Value 2014-2019
Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2019-2024
Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2019-2024
Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2019-2024
Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Mobile gaming drives the highest value growth in 2019, as physical game distributors struggle to compete
Epic Games’ Fortnite continues to drive growth in 2019, benefiting from its free-to-play feature and accessibility from different devices
As static consoles remain a popular choice, Nintendo launches the Switch Lite in 2019, hoping to revive the hand-held gaming industry
2020 AND BEYOND
COVID-19 impact
Affected products within video games
Recovery and opportunities
CATEGORY DATA
Table 20 Sales of Video Games by Category: Value 2014-2019
Table 21 Sales of Video Games by Category: % Value Growth 2014-2019
Table 22 NBO Company Shares of Video Games: % Value 2015-2019
Table 23 LBN Brand Shares of Video Games: % Value 2016-2019
Table 24 NBO Company Shares of Video Games Hardware: % Value 2015-2019
Table 25 LBN Brand Shares of Video Games Hardware: % Value 2016-2019
Table 26 NBO Company Shares of Video Games Software: % Value 2015-2019
Table 27 Distribution of Video Games by Format: % Value 2014-2019
Table 28 Distribution of Video Games Hardware by Format: % Value 2014-2019
Table 29 Distribution of Video Games Software by Format: % Value 2014-2019
Table 30 Distribution of Video Games Software (Physical) by Format: % Value 2014-2019
Table 31 Distribution of Video Games Software (Digital) by Format: % Value 2014-2019
Table 32 Forecast Sales of Video Games by Category: Value 2019-2024
Table 33 Forecast Sales of Video Games by Category: % Value Growth 2019-2024

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