Toys and Games in Russia
Toys and games maintained positive development in 2017. Traditional toys and games performed well, albeit on a more moderate scale. Changing consumer preferences stimulated demand for toys with an educational and development purpose as well as for gender-neutral toys. Rational purchasing decisions dominated over impulse ones. Competition became more intense with local producers under pressure from private label products and imported goods, making them leverage price offers and adjust margins. Co...
Euromonitor International's Toys and Games in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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