Toys and Games in 2016: Market Overview, Trends and What’s New in Passport
The popularity of key entertainment franchises and a dynamic video games market were insufficient to make up for slowdowns in emerging markets. World-side retail value sales of toys and games declined 1.9% in 2015. However our newest research shows that continued growth in sales of licensed toys and a return to growth in emerging markets will propel the traditional toys and games market back into positive growth in 2016 and beyond, while new technologies will sustain growth in video games.
Euromonitor International's Toys and Games in 2016: Market Overview, Trends and What’s New in Passport global briefing offers a comprehensive guide to the Toys and Games market at an international level. It looks at both global and regional level performances as well as providing category and channel analysis. It identifies the leading companies and offers strategic analysis of key factors influencing the industry, new product developments as well as future trends and prospects.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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