Market Research Logo

Toys and Games in Brazil


Attention: There is an updated edition available for this report.

Toys and Games in Brazil

Despite the negative economic environment in Brazil in 2015, the category of toys and games performed above expectations in value terms, being able to offset the inflation rate in the country. Industry-related measures such as the migration of production to the national territory helped companies to balance losses with imported products, which was despite the instability of the Brazilian currency and ever-growing logistical costs.

Euromonitor International's Toys and Games in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


TOYS AND GAMES IN BRAZIL
Euromonitor International
August 2016
LIST OF CONTENTS AND TABLES
Executive Summary
Toys and Games Performs Well, Driven by Sales of Traditional Toys
Parents Are Spending More on Fewer Occasions
National Companies Perform Better in 2015
Traditional Toys and Games Stores Continues To Be the Leading Channel, But Internet Retailing Is Growing
Toys and Games To Grow More Slowly Over the Forecast Period Despite Growth in 2015
Key Trends and Developments
National Industry Is Developing at A Faster Pace Due To An Unfavourable Exchange Rate
Store-based Retailing Still Highly Relevant
Market Data
Table 1 Sales of Toys and Games by Category: Value 2010-2015
Table 2 Sales of Toys and Games by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Toys and Games: % Value 2011-2015
Table 4 LBN Brand Shares of Toys and Games: % Value 2012-2015
Table 5 Distribution of Toys and Games by Format: % Value 2010-2015
Table 6 Forecast Sales of Toys and Games by Category: Value 2015-2020
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources
Hasbro Do Brasil Ltda in Toys and Games (brazil)
Strategic Direction
Key Facts
Summary 2 Hasbro do Brasil Ltda: Key Facts
Summary 3 Hasbro do Brasil Ltda: Operational Indicators
Competitive Positioning
Summary 4 Hasbro do Brasil Ltda: Competitive Position 2015
Pbkids Brinquedos Ltda in Toys and Games (brazil)
Strategic Direction
Key Facts
Summary 5 PBKIDS Brinquedos Ltda: Key Facts
Summary 6 PBKIDS Brinquedos Ltda: Operational Indicators
Company Background
Internet Strategy
Private Label
Competitive Positioning
Summary 7 PBKIDS Brinquedos Ltda: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Licensing
Category Data
Table 8 Sales of Traditional Toys and Games by Category: Value 2010-2015
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2010-2015
Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2010-2015
Table 11 Sales of Traditional Toys and Games by Licenced vs Non-Licenced: % Value 2010-2015
Table 12 Sales of Traditional Toys and Games by Price: % Value 2010-2015
Table 13 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2010-2015
Table 14 NBO Company Shares of Traditional Toys and Games: % Value 2011-2015
Table 15 LBN Brand Shares of Traditional Toys and Games: % Value 2012-2015
Table 16 Distribution of Traditional Toys and Games by Format: % Value 2010-2015
Table 17 Forecast Sales of Traditional Toys and Games by Category: Value 2015-2020
Table 18 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2015-2020
Table 19 Forecast Sales of Traditional Toys and Games by Licenced vs Non-Licenced 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 20 Sales of Video Games by Category: Value 2010-2015
Table 21 Sales of Video Games by Category: % Value Growth 2010-2015
Table 22 Video Gaming Population: Number of People 2010-2015
Table 23 Video Gaming Population: % Number of People 2010-2015
Table 24 NBO Company Shares of Video Games: % Value 2011-2015
Table 25 LBN Brand Shares of Video Games: % Value 2012-2015
Table 26 NBO Company Shares of Video Games Hardware: % Value 2011-2015
Table 27 LBN Brand Shares of Video Games Hardware: % Value 2012-2015
Table 28 NBO Company Shares of Video Games Software: % Value 2011-2015
Table 29 LBN Brand Shares of Video Games Software: % Value 2012-2015
Table 30 Distribution of Video Games by Format: % Value 2010-2015
Table 31 Distribution of Video Games Hardware by Format: % Value 2010-2015
Table 32 Distribution of Video Games Software by Format: % Value 2010-2015
Table 33 Forecast Sales of Video Games by Category: Value 2015-2020
Table 34 Forecast Sales of Video Games by Category: % Value Growth 2015-2020

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report