Market Research Logo

Toys and Games in Australia

Toys and Games in Australia

In 2017, toys and games in Australia posted another year of positive growth in current value terms. Industry growth was primarily driven by new product developments in video games and strong demand for consoles and accessories. Static consoles and AR/VR headsets were two categories which performed particularly well. The introduction of Nintendo Switch helped drive sales of video games, both physical and digital formats, as well as accessories.

Euromonitor International's Toys and Games in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


TOYS AND GAMES IN AUSTRALIA
Euromonitor International
June 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Video Games Drives Growth in Toys and Games
Australian Parents Promote More Traditional Play
Construction Suffers A Sharp Drop in Sales Despite Manufacturers' Efforts
Traditional Toys and Games Retailers Experience A Further Decline in 2017
Toys and Games Expected To Post Moderate Growth Over the Forecast Period
Market Data
Table 1 Sales of Toys and Games by Category: Value 2012-2017
Table 2 Sales of Toys and Games by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Toys and Games: % Value 2013-2017
Table 4 LBN Brand Shares of Toys and Games: % Value 2014-2017
Table 5 Distribution of Toys and Games by Format: % Value 2012-2017
Table 6 Forecast Sales of Toys and Games by Category: Value 2017-2022
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report