Toys "R" Us (Australia) Pty Ltd in Toys and Games (Australia)
Toys “R” Us Australia Ltd is part of one of the world’s largest toy retailers. As a specialist traditional toys and games retailer, the company’s position was threatened by mass merchandisers such as Target, Big W and Kmart, internet businesses such as Amazon.com and department stores. This was further fuelled by the shift towards video gaming, which negatively impacted revenue growth of traditional toys. The company is improving its quality offering through private label and exclusively license...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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