- TOILET CARE IN SWEDEN
- Euromonitor International
- February 2018
- LIST OF CONTENTS AND TABLES
- Brands Actively Employ Discounting
- Consolidation in Toilet Care Poses Challenge for Marginalised Brands and Potential Barrier To New Entrants
- Multifunctionality Adds Perceived Value for Money Offering
- Competitive Landscape
- SC Johnson Sweden Leads Value Sales
- Cobranding and the Use of Fragrance
- Greater Shelf Space Helps Private Label To Grow
- Category Data
- Table 1 Sales of Toilet Care by Category: Value 2012-2017
- Table 2 Sales of Toilet Care by Category: % Value Growth 2012-2017
- Table 3 NBO Company Shares of Toilet Care: % Value 2013-2017
- Table 4 LBN Brand Shares of Toilet Care: % Value 2014-2017
- Table 5 Forecast Sales of Toilet Care by Category: Value 2017-2022
- Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022
- Executive Summary
- Issues of Sustainability Driving Growth
- Going To War With Bacteria
- Fragmenting the Grocery Basket To Give Online Full Power
- Swedes Acceptant of Private Label
- New Family Dynamics Impacting Product Development and Consumer Targeting
- Market Indicators
- Table 7 Households 2012-2017
- Market Data
- Table 8 Sales of Home Care by Category: Value 2012-2017
- Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
- Table 10 NBO Company Shares of Home Care: % Value 2013-2017
- Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
- Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
- Table 13 Distribution of Home Care by Format: % Value 2012-2017
- Table 14 Distribution of Home Care by Format and Category: % Value 2017
- Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
- Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
- Summary 1 Research Sources
Toilet Care in Sweden
Innovation helped to boost unit price levels in 2017 but discounting remains a feature in the sale of toilet care in Sweden. Indeed, brands actively use price discounting and price promotions. This tactic was noted over the review period and there are no indications this will stop over the forecast period. An example of this was SC Johnson Sweden’s use of in-store price discount coupons for WC Duck brand in 2017. These coupons gave consumers a SEK4 discount on the purchase of one Duck branded pr...
Euromonitor International's Toilet Care in Sweden market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids/Foam.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Toilet Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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