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Toilet Care in Pakistan

Toilet Care in Pakistan

Toilet care in Pakistan is expected to expand at a significant pace over the forecast period. The category will continue to benefit as local consumers become more hygiene-conscious and more aware of the availability and potential benefits of branded toilet care products. While products like Unilever’s Domex are promoted as helping to eradicate germs, advertising for Harpic by Reckitt Benckiser is more focused on convincing consumers that the brand provides better cleaning results than cheaper tr...

Euromonitor International's Toilet Care in Pakistan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids/Foam.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toilet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
February 2018
Toilet Care Benefits From Rising Hygiene-consciousness Among Consumers
Increasing Penetration in Rural Areas Will Pose Challenges for Leading Players
Toilet Liquids/foam Set To Remain the Dominant Toilet Care Category in Pakistan
Competitive Landscape
Reckitt Benckiser Continues To Dominate With Flagship Brand Harpic
Unilever's Domex Brand Maintains Its Progress in 2017
Dominance of International Manufacturers Unlikely To Be Challenged
Category Data
Table 1 Sales of Toilet Care by Category: Value 2012-2017
Table 2 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 3 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 4 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022
Executive Summary
Home Care Benefits From Expansion of Pakistan's Middle-income Consumer Base
Home Care Manufacturers Employ Strategies To Generate Trial Purchases
Multinationals Remain on Top in A Concentrated Competitive Environment
Insight-based Marketing Campaigns Aim To Convert Consumers To Specific Brands
Independent Small Grocers Will Remain the Leading Distribution Channel
Market Indicators
Table 5 Households 2012-2017
Market Data
Table 6 Sales of Home Care by Category: Value 2012-2017
Table 7 Sales of Home Care by Category: % Value Growth 2012-2017
Table 8 Distribution of Home Care by Format: % Value 2012-2017
Table 9 Distribution of Home Care by Format and Category: % Value 2017
Table 10 Forecast Sales of Home Care by Category: Value 2017-2022
Table 11 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Summary 1 Research Sources

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