Toilet Care in Estonia

Toilet Care in Estonia

Toilet care is projected to post moderate growth over the forecast period. These products have been part of most Estonians’ household routines for a long time. Therefore the consumer base is already wide and further expansion is unlikely. Manufacturers also struggle to innovate in this area because the vast majority of consumers perceive toilet care products as a commodity. While consumers are trading up as disposable income levels rise, many remain unwilling to pay the premium prices that come...

Euromonitor International's Toilet Care in Estonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toilet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Toilet Care in Estonia
Euromonitor International
February 2020
List OF CONTENTS AND TABLES
HEADLINES
PROSPECTS
Consumers consider toilet care as commodity products
Challenge to find balance between effectiveness and natural positioning
Toilet liquids/foam attracts consumers with effective and hygienic image
COMPETITIVE LANDSCAPE
Reckitt Benckiser and Henkel benefit from TV advertising support
Large local players stagnate due to focus on price rather than value-added features
Price-sensitivity is set to diminish as consumers demand convenience and innovation
CATEGORY DATA
Table 1 Sales of Toilet Care by Category: Value 2014-2019
Table 2 Sales of Toilet Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Toilet Care: % Value 2015-2019
Table 4 LBN Brand Shares of Toilet Care: % Value 2016-2019
Table 5 Forecast Sales of Toilet Care by Category: Value 2019-2024
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Consumers’ complexity is shaping home care; a mature category that shows plenty of nuances
Environmental and health concerns in addition to convenience are key trends
Large multinationals such as Procter & Gamble and Henkel benefit from economies of scale and innovation
Supermarkets and hypermarkets benefit from wide presence but internet retailing offers opportunities for niche players
Sluggish growth ahead set to be driven by consumers trading up as incomes rise
MARKET INDICATORS
Table 7 Households 2014-2019
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2014-2019
Table 9 Sales of Home Care by Category: % Value Growth 2014-2019
Table 10 NBO Company Shares of Home Care: % Value 2015-2019
Table 11 LBN Brand Shares of Home Care: % Value 2016-2019
Table 12 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 13 Distribution of Home Care by Format: % Value 2014-2019
Table 14 Distribution of Home Care by Format and Category: % Value 2019
Table 15 Forecast Sales of Home Care by Category: Value 2019-2024
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources

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