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Toilet Care in Costa Rica

Toilet Care in Costa Rica

As local consumers continued to be interested in convenience, whilst still guaranteeing proper sanitation in their bathrooms, the development of added-value alternatives continued to set the pace in toilet care cleaning standards. Easier application formats were launched by major competitors to increase usage occasions for these products. In general, added-value proposals continued to gain momentum amongst a broader base of middle-income consumers, based on rising brand awareness, affordable val...

Euromonitor International's Toilet Care in Costa Rica market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids/Foam.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toilet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
February 2018
Innovation Continues To Increase the Usage Frequency of Added-value Toilet Care Products
Lower-priced Alternatives Still Dominate Toilet Care in Costa Rica
Improved Formulations With Multiple Functional Claims and Easier Application Will Continue To Gain Momentum
Competitive Landscape
Major International Players Remain Ahead in Value Sales
Local Generic Manufacturers Continue To Lead in Volume Terms
Brand Positioning, Line Extensions and Private Label Development Will Continue Driving the Competitive Environment
Category Data
Table 1 Sales of Toilet Care by Category: Value 2012-2017
Table 2 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 3 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 4 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022
Executive Summary
Home Care Continues To See Increasing Polarisation, With the Rising Penetration of Private Label Brands and the Further Offer of Added-value Innovations
Global and Regional Players Increase Their Penetration in Most Categories, Using Their Strong Brand Awareness To Provide More Integrated Home Care Solutions
Major Players React To Private Label Proposals by Increasing Their Penetration Across Multiple Categories, Whilst Adopting More Aggressive Pricing Strategies
Modern Grocery Retailers Continue To Increase Their Relevance; Independent Small Grocers Capitalise on Their Convenient and Affordable Proposals
Innovation Should Continue To Gain Momentum, Along With Additional Segmentation Efforts and the Use of Multiple Functional Claims
Market Indicators
Table 5 Households 2012-2017
Market Data
Table 6 Sales of Home Care by Category: Value 2012-2017
Table 7 Sales of Home Care by Category: % Value Growth 2012-2017
Table 8 Distribution of Home Care by Format: % Value 2012-2017
Table 9 Distribution of Home Care by Format and Category: % Value 2017
Table 10 Forecast Sales of Home Care by Category: Value 2017-2022
Table 11 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Summary 1 Research Sources

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