Toilet Care in Colombia

Toilet Care in Colombia

The use of toilet care products remained limited in Colombia in 2019, with the category actually recording a steep decline in consumption over the year. Many local consumers remain unconvinced of the need for and advantages of using specialised products in this area and have the option to choose from a wide array of substitutes in other areas, such as bleach or surface care. The development of multi-purpose cleaners is also negatively affecting toilet care, especially multi-functional powder det...

Euromonitor International's Toilet Care in Colombia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toilet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Toilet Care in Colombia
Euromonitor International
February 2020
List OF CONTENTS AND TABLES
HEADLINES
PROSPECTS
Manufacturers innovate to boost value sales
Multi-purpose cleaners remain an attractive alternative to toilet care
Communication needed to educate consumers on the benefits of toilet care
COMPETITIVE LANDSCAPE
SC Johnson & Son Colombiana extends its lead
Discounters put pressure on prices
Tergo focuses on adhesive products
CATEGORY DATA
Table 1 Sales of Toilet Care by Category: Value 2014-2019
Table 2 Sales of Toilet Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Toilet Care: % Value 2015-2019
Table 4 LBN Brand Shares of Toilet Care: % Value 2016-2019
Table 5 Forecast Sales of Toilet Care by Category: Value 2019-2024
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Manufacturers and retailers active in driving growth
Innovation in multi-purpose products in 2018 pays off in 2019
Unilever Andina Colombia extends its lead in home care
Polarisation between specialised and general products
Home care set to enjoy increased consumption over the forecast period
MARKET INDICATORS
Table 7 Households 2014-2019
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2014-2019
Table 9 Sales of Home Care by Category: % Value Growth 2014-2019
Table 10 NBO Company Shares of Home Care: % Value 2015-2019
Table 11 LBN Brand Shares of Home Care: % Value 2016-2019
Table 12 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 13 Distribution of Home Care by Format: % Value 2014-2019
Table 14 Distribution of Home Care by Format and Category: % Value 2019
Table 15 Forecast Sales of Home Care by Category: Value 2019-2024
Table 16

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