Tobacco in New Zealand

Tobacco in New Zealand

Tobacco in New Zealand continued to be influenced by rising unit prices, which resulted in increasing current value growth in 2018. However, higher unit prices through increasing taxation translated into retail volume declines for most traditional tobacco categories with the exception of cigarillos. In addition, falling volume sales for cigarettes, cigars and smoking tobacco were also influenced by greater health consciousness which was evident in the continual decline in smoking prevalence amon...

Euromonitor International's Tobacco in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Tobacco in New Zealand
Euromonitor International
July 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Positive Value Sales for Tobacco Supported by Rising Prices Due To Tax Hikes
Heated Tobacco Products Launch in New Zealand
Plain Packaging Legislation Proves Restrictive for Tobacco Players
Supermarkets Continue To Gain Share Across Many Tobacco Categories
Strong Demand for Smoking Alternatives To Drive Growth Over Forecast Period
Operating Environment
Legislation
Summary 1 Legislation Summary at a Glance
Minimum Legal Smoking Age
Smoking Prevalence
Tar Levels
Health Warnings
Plain Packaging
Point-of-sale Display Bans
Smoking in Public Places
Flavoured Tobacco Product Ban
Reduced Harm
Vapour Products
Production/imports/exports
Market Indicators
Table 1 Number of Adult Smokers by Gender 2013-2018
Market Data
Table 2 Sales of Tobacco by Category: Volume 2013-2018
Table 3 Sales of Tobacco by Category: Value 2013-2018
Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023
Sources
Summary 2 Research Sources
Headlines
Prospects
Stronger Retail Volume Decline Due To Rising Prices in 2018
New Regulations Restrict Differentiation for Cigarette Producers
Government Efforts To Reduce Smoking Appear To Be Effective
Competitive Landscape
Philip Morris To Withdraw From Cigarettes To Focus on Heated Tobacco Products
Mixed Results for Dominant Leader British American Tobacco
Increasing Number of Economy Brands Likely To Emerge Over Forecast Period
Taxation and Pricing
Taxation Rates
Summary 3 Taxation and Duty Levies 2013-2018
Average Cigarette Pack Price Breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
Category Data
Table 10 Sales of Cigarettes: Volume 2013-2018
Table 11 Sales of Cigarettes by Category: Value 2013-2018
Table 12 Sales of Cigarettes: % Volume Growth 2013-2018
Table 13 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 14 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 17 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 18 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 19 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 20 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 23 Forecast Sales of Cigarettes: Volume 2018-2023
Table 24 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023
Headlines
Prospects
Affordable Cigarillos Strongest Performer in Retail Volume Terms
Niche Category of Cigars Mainly Appeals To Affluent Consumers
Lack of Innovation for Pipe Tobacco, While Fine Cut Records Strongest Volume Decline
Competitive Landscape
Positive Performers Within Declining Fine Cut Tobacco
in Line With Its Stronger Growth, Cigarillos Sees Impressive Performances
Consumers Look To Economy Brands To Make Savings
Category Data
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 36 Sales of Cigars by Size: % Volume 2013-2018
Table 37 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 38 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 39 NBO Company Shares of Cigars: % Volume 2014-2018
Table 40 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 41 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 42 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 43 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018
Table 44 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018
Table 45 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018
Table 46 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018
Table 47 NBO Company Shares of Fine Cut Tobacco: % Volume 2014-2018
Table 48 LBN Brand Shares of Fine Cut Tobacco: % Volume 2015-2018
Table 49 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 50 Distribution of Smoking Tobacco by Format: % Volume 2013-2018
Table 51 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023
Headlines
Prospects
Nicotine E-vapour Products Set To Emerge Over Forecast Period
Smokeless Tobacco Remains Prohibited in New Zealand
Phenomenal Growth Predicted for Heated Tobacco After Being Declared Legal in 2018
Competitive Landscape
New Leadership for E-vapour Products in 2018
Significant Investment in Heated Tobacco To Reap Rewards for Philip Morris
Positive Sales for Closed Vaping Systems Niche
Category Indicators
Table 55 Number of Adult Vapers 2013-2018
Category Data
Table 56 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 57 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 58 Sales of Tobacco Heating Devices: Volume 2013-2018
Table 59 Sales of Tobacco Heating Devices: Value 2013-2018
Table 60 Sales of Heated Tobacco: Volume 2013-2018
Table 61 Sales of Heated Tobacco: Value 2013-2018
Table 62 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 63 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 64 Forecast Sales of Tobacco Heating Devices: Volume 2018-2023
Table 65 Forecast Sales of Tobacco Heating Devices: Value 2018-2023
Table 66 Forecast Sales of Heated Tobacco: Volume 2018-2023
Table 67 Forecast Sales of Heated Tobacco: Value 2018-2023

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