Tobacco in Tunisia

Tobacco in Tunisia

2021 marked several important events concerning tobacco in Tunisia. Firstly, the Ministry of Finance twice increased the price of cigarettes. Usually, the increase occurs once every two years, and does not exceed 10-15%. However, in 2021, the Ministry of Finance increased prices on two occasions – in March and in June. These increases have caused an immense impact on product prices. For example, for the best-selling brand in Tunisia, which is 20 Mars Gold (Régie Nationale des Tabacs et des Allum...

Euromonitor International's Tobacco in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Tobacco in Tunisia
Euromonitor International
July 2022
List Of Contents And Tables
TOBACCO IN TUNISIA
EXECUTIVE SUMMARY
Tobacco in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2016-2021
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2016-2021
Table 3 Sales of Tobacco by Category: Value 2016-2021
Table 4 Sales of Tobacco by Category: % Volume Growth 2016-2021
Table 5 Sales of Tobacco by Category: % Value Growth 2016-2021
Table 6 Forecast Sales of Tobacco by Category: Volume 2021-2026
Table 7 Forecast Sales of Tobacco by Category: Value 2021-2026
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2021-2026
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
CIGARETTES IN TUNISIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
A perfect storm of negative factors leads to ongoing volume declines
Historical increases in cigarettes prices place additional downwards pressure on sales
Illicit cigarette trade rebounds, following the re-opening of borders
PROSPECTS AND OPPORTUNITIES
Volume decreases will continue over the forecast period, due to economic instability and competition from illicit trade
Illicit trade in cigarettes set to continue, due to widespread availability and affordable prices for consumers
Prices increases set to continue over the forecast period
TAXATION AND PRICING
Taxation rates
Table 10 Taxation and Duty Levies 2016-2021
Average cigarette pack price breakdown
Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 11 Sales of Cigarettes: Volume 2016-2021
Table 12 Sales of Cigarettes by Category: Value 2016-2021
Table 13 Sales of Cigarettes: % Volume Growth 2016-2021
Table 14 Sales of Cigarettes by Category: % Value Growth 2016-2021
Table 15 Sales of Cigarettes by Blend: % Volume 2016-2021
Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2016-2021
Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2016-2021
Table 18 Sales of Cigarettes by Pack Size: % Volume 2016-2021
Table 19 Sales of Cigarettes by Price Band: % Volume 2016-2021
Table 20 NBO Company Shares of Cigarettes: % Volume 2017-2021
Table 21 LBN Brand Shares of Cigarettes: % Volume 2018-2021
Table 22 Sales of Cigarettes by Distribution Format: % Volume 2016-2021
Table 23 Illicit Trade Estimate of Cigarettes: Volume 2016-2021
Table 24 Forecast Sales of Cigarettes: Volume 2021-2026
Table 25 Forecast Sales of Cigarettes by Category: Value 2021-2026
Table 26 Forecast Sales of Cigarettes: % Volume Growth 2021-2026
Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2021-2026
Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2021-2026
Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2021-2026
Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2021-2026
Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2021-2026
Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2021-2026
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN TUNISIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Cigars, cigarillos and smoking tobacco is a neglected category, due to no cigarillo sales and low interest in cigars
Illicit trade in smoking tobacco remains dominant, with authorities offering lower taxes to encourage more official variants
Cigars and cigarillos continue to enjoy illicit trade, from desirable Café Crème to Cuban cigars
PROSPECTS AND OPPORTUNITIES
RNTA set to launch smoking tobacco in the country, as part of its battle against illicit trade
Cigars and cigarillos - the endangered products due to lack of attention from RNTA and high levels of illicit trade
RNTA continues its fight against illicit trade, but a question remains about the quality of its new hookah smoking tobacco
CATEGORY DATA
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2016-2021
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2016-2021
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2016-2021
Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2016-2021
Table 37 Sales of Cigars by Size: % Volume 2016-2021
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2017-2021
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2018-2021
Table 40 NBO Company Shares of Cigars: % Volume 2017-2021
Table 41 LBN Brand Shares of Cigars: % Volume 2018-2021
Table 42 NBO Company Shares of Smoking Tobacco: % Volume 2017-2021
Table 43 LBN Brand Shares of Smoking Tobacco: % Volume 2018-2021
Table 44 NBO Company Shares of Pipe Tobacco: % Volume 2017-2021
Table 45 LBN Brand Shares of Pipe Tobacco: % Volume 2018-2021
Table 46 Distribution of Cigars and Cigarillos by Format: % Volume 2016-2021
Table 47 Distribution of Smoking Tobacco by Format: % Volume 2016-2021
Table 48 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2021-2026
Table 49 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2021-2026
Table 50 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2021-2026
Table 51 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2021-2026
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN TUNISIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Philip Morris’ Iqos and HEETS heated tobacco brands enter Tunisia, although demand and availability remain limited
The Tunisian authorities continue their fight against e-vapour products
Moist snuff faces challenges due to a decline in locally-farmed plants caused by a lack of rain
PROSPECTS AND OPPORTUNITIES
Heated tobacco sees PR of a kind through television shows, but is expected to remain niche
New legislations in e-vapour devices coming into force to tackle illicit trade
US-style moist snuff set to maintain ongoing sales, providing the local weather conditions are correct for farming the plants
CATEGORY INDICATORS
Table 52 Number of Adult Vapers 2016-2021
CATEGORY DATA
Table 53 Sales of Smokeless Tobacco by Category: Volume 2016-2021
Table 54 Sales of Smokeless Tobacco by Category: % Volume Growth 2016-2021
Table 55 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2016-2021
Table 56 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2016-2021
Table 57 NBO Company Shares of Smokeless Tobacco: % Volume 2017-2021
Table 58 LBN Brand Shares of Smokeless Tobacco: % Volume 2018-2021
Table 59 NBO Company Shares of E-Vapour Products: % Value 2017-2021
Table 60 LBN Brand Shares of E-Vapour Products: % Value 2018-2021
Table 61 Distribution of Smokeless Tobacco by Format: % Volume 2016-2021
Table 62 Distribution of E-Vapour Products by Format: % Value 2016-2021
Table 63 Forecast Sales of Smokeless Tobacco by Category: Volume 2021-2026
Table 64 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2021-2026
Table 65 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2021-2026
Table 66 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2021-2026

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