Tobacco in South Africa
Following a challenging 2020 for the tobacco industry in South Africa, 2021 witnessed dynamic growth with current value sales surpassing pre-pandemic levels. Much of the declines during the previous year were a knock-on effect of both COVID-19 restrictions that limited mobility and the hard bans on tobacco and alcoholic drinks, which severely constrained the ability of the industry to sell products via the legal market. As a result, illicit trade of cigarettes grew by double digits in 2020, driv...
Euromonitor International's Tobacco in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Tobacco in South Africa
- Euromonitor International
- July 2022
- List Of Contents And Tables
- TOBACCO IN SOUTH AFRICA
- EXECUTIVE SUMMARY
- Tobacco in 2021: The big picture
- 2021 key trends
- Competitive landscape
- Retailing developments
- What next for tobacco?
- OPERATING ENVIRONMENT
- Legislation
- Legislative overview
- Summary 1 Legislation Summary at a Glance
- Minimum legal smoking age
- Smoking prevalence
- Tar levels
- Health warnings
- Plain packaging
- Advertising and sponsorship
- Point-of-sale display bans
- Smoking in public places
- Low ignition propensity (LIP) cigarette regulation
- Flavoured tobacco product ban
- Reduced harm
- Vapour products
- PRODUCTION/IMPORTS/EXPORTS
- MARKET INDICATORS
- Table 1 Number of Adult Smokers by Gender 2016-2021
- MARKET DATA
- Table 2 Sales of Tobacco by Category: Volume 2016-2021
- Table 3 Sales of Tobacco by Category: Value 2016-2021
- Table 4 Sales of Tobacco by Category: % Volume Growth 2016-2021
- Table 5 Sales of Tobacco by Category: % Value Growth 2016-2021
- Table 6 Forecast Sales of Tobacco by Category: Volume 2021-2026
- Table 7 Forecast Sales of Tobacco by Category: Value 2021-2026
- Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2021-2026
- Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2021-2026
- DISCLAIMER
- SOURCES
- Summary 2 Research Sources
- CIGARS, CIGARILLOS AND SMOKING TOBACCO IN SOUTH AFRICA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Fine cut tobacco enjoys increasing consumer demand, based on value proposition
- Cigarillos supported by flavour offerings and pack sizes, appealing to wider range of consumers
- Cigar sales stabilise, due to mature consumer demand
- PROSPECTS AND OPPORTUNITIES
- International players will continue to dominate local cigars
- Pipe tobacco set to decline over forecast period, due to shrinking consumer base
- Higher levels of inflation and excise taxes expected over forecast period, with imported brands being the most impacted
- CATEGORY DATA
- Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2016-2021
- Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2016-2021
- Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2016-2021
- Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2016-2021
- Table 14 Sales of Cigars by Size: % Volume 2016-2021
- Table 15 Sales of Cigarillos by Price Platform 2016-2021
- Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2017-2021
- Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2018-2021
- Table 18 NBO Company Shares of Cigars: % Volume 2017-2021
- Table 19 LBN Brand Shares of Cigars: % Volume 2018-2021
- Table 20 NBO Company Shares of Cigarillos: % Volume 2017-2021
- Table 21 LBN Brand Shares of Cigarillos: % Volume 2018-2021
- Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2017-2021
- Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2018-2021
- Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2017-2021
- Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2018-2021
- Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2017-2021
- Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2018-2021
- Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2016-2021
- Table 29 Distribution of Smoking Tobacco by Format: % Volume 2016-2021
- Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2021-2026
- Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2021-2026
- Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2021-2026
- Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2021-2026
- SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN SOUTH AFRICA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Heated tobacco products increase in popularity, based on consumer health trends
- E-liquid growth driven by younger demographic demand for varying flavour and nicotine level offerings
- Smokeless tobacco gains in popularity in 2021
- PROSPECTS AND OPPORTUNITIES
- Introduction of a potential vape tax to reshape the category
- Proposed Control of Tobacco Products and Electronic Delivery Systems Bill has potential to restrict sales over forecast period
- Open vapour systems expected to record strong growth over forecast period
- CATEGORY INDICATORS
- Table 34 Number of Adult Vapers 2016-2021
- CATEGORY DATA
- Table 35 Sales of Smokeless Tobacco by Category: Volume 2016-2021
- Table 36 Sales of Smokeless Tobacco by Category: % Volume Growth 2016-2021
- Table 37 Sales of Tobacco Heating Devices: Volume 2016-2021
- Table 38 Sales of Tobacco Heating Devices: % Volume Growth 2017-2021
- Table 39 Sales of Heated Tobacco: Volume 2016-2021
- Table 40 Sales of Heated Tobacco: % Volume Growth 2017-2021
- Table 41 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2016-2021
- Table 42 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2016-2021
- Table 43 Sales of E-Liquids by Nicotene Strength: % Value 2019-2021
- Table 44 NBO Company Shares of Smokeless Tobacco: % Volume 2017-2021
- Table 45 LBN Brand Shares of Smokeless Tobacco: % Volume 2018-2021
- Table 46 NBO Company Shares of E-Vapour Products: % Value 2017-2021
- Table 47 LBN Brand Shares of E-Vapour Products: % Value 2018-2021
- Table 48 NBO Company Shares of Tobacco Heating Devices: % Volume 2017-2021
- Table 49 LBN Brand Shares of Tobacco Heating Devices: % Volume 2018-2021
- Table 50 NBO Company Shares of Heated Tobacco: % Volume 2017-2021
- Table 51 LBN Brand Shares of Heated Tobacco: % Volume 2018-2021
- Table 52 Distribution of Smokeless Tobacco by Format: % Volume 2016-2021
- Table 53 Distribution of E-Vapour Products by Format: % Value 2016-2021
- Table 54 Distribution of Tobacco Heating Devices by Format: % Volume 2016-2021
- Table 55 Distribution of Heated Tobacco by Format: % Volume 2016-2021
- Table 56 Forecast Sales of Smokeless Tobacco by Category: Volume 2021-2026
- Table 57 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2021-2026
- Table 58 Forecast Sales of Tobacco Heating Devices: Volume 2021-2026
- Table 59 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2021-2026
- Table 60 Forecast Sales of Heated Tobacco: Volume 2021-2026
- Table 61 Forecast Sales of Heated Tobacco: % Volume Growth 2021-2026
- Table 62 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2021-2026
- Table 63 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2021-2026
- CIGARETTES IN SOUTH AFRICA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Economy cigarettes increase in volume, despite high taxation rate
- Illicit trade declines, but remains above pre-pandemic levels in 2021
- Leading players regain lost sales following lifting of tobacco bans
- PROSPECTS AND OPPORTUNITIES
- Minimum cigarette price proposed to combat illicit trade and tax discrepancies
- Illicit trade will pivot quickly to future market demands
- Accelerated cigarette declines expected over the forecast period
- TAXATION AND PRICING
- Taxation rates
- Summary 3 Taxation and Duty Levies 2016-2021
- Average cigarette pack price breakdown
- Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
- CATEGORY DATA
- Table 64 Sales of Cigarettes: Volume 2016-2021
- Table 65 Sales of Cigarettes by Category: Value 2016-2021
- Table 66 Sales of Cigarettes: % Volume Growth 2016-2021
- Table 67 Sales of Cigarettes by Category: % Value Growth 2016-2021
- Table 68 Sales of Cigarettes by Blend: % Volume 2016-2021
- Table 69 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2016-2021
- Table 70 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2016-2021
- Table 71 Sales of Cigarettes by Pack Size: % Volume 2016-2021
- Table 72 Sales of Cigarettes by Price Band: % Volume 2016-2021
- Table 73 NBO Company Shares of Cigarettes: % Volume 2017-2021
- Table 74 LBN Brand Shares of Cigarettes: % Volume 2018-2021
- Table 75 Sales of Cigarettes by Distribution Format: % Volume 2016-2021
- Table 76 Illicit Trade Estimate of Cigarettes: Volume 2016-2021
- Table 77 Forecast Sales of Cigarettes: Volume 2021-2026
- Table 78 Forecast Sales of Cigarettes by Category: Value 2021-2026
- Table 79 Forecast Sales of Cigarettes: % Volume Growth 2021-2026
- Table 80 Forecast Sales of Cigarettes by Category: % Value Growth 2021-2026
- Table 81 Forecast Sales of Cigarettes by Blend: % Volume 2021-2026
- Table 82 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2021-2026
- Table 83 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2021-2026
- Table 84 Forecast Sales of Cigarettes by Pack Size: % Volume 2021-2026
- Table 85 Forecast Sales of Cigarettes by Price Band: % Volume 2021-2026