Tobacco in South Africa

Tobacco in South Africa

Following a challenging 2020 for the tobacco industry in South Africa, 2021 witnessed dynamic growth with current value sales surpassing pre-pandemic levels. Much of the declines during the previous year were a knock-on effect of both COVID-19 restrictions that limited mobility and the hard bans on tobacco and alcoholic drinks, which severely constrained the ability of the industry to sell products via the legal market. As a result, illicit trade of cigarettes grew by double digits in 2020, driv...

Euromonitor International's Tobacco in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Tobacco in South Africa
Euromonitor International
July 2022
List Of Contents And Tables
TOBACCO IN SOUTH AFRICA
EXECUTIVE SUMMARY
Tobacco in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2016-2021
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2016-2021
Table 3 Sales of Tobacco by Category: Value 2016-2021
Table 4 Sales of Tobacco by Category: % Volume Growth 2016-2021
Table 5 Sales of Tobacco by Category: % Value Growth 2016-2021
Table 6 Forecast Sales of Tobacco by Category: Volume 2021-2026
Table 7 Forecast Sales of Tobacco by Category: Value 2021-2026
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2021-2026
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN SOUTH AFRICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Fine cut tobacco enjoys increasing consumer demand, based on value proposition
Cigarillos supported by flavour offerings and pack sizes, appealing to wider range of consumers
Cigar sales stabilise, due to mature consumer demand
PROSPECTS AND OPPORTUNITIES
International players will continue to dominate local cigars
Pipe tobacco set to decline over forecast period, due to shrinking consumer base
Higher levels of inflation and excise taxes expected over forecast period, with imported brands being the most impacted
CATEGORY DATA
Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2016-2021
Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2016-2021
Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2016-2021
Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2016-2021
Table 14 Sales of Cigars by Size: % Volume 2016-2021
Table 15 Sales of Cigarillos by Price Platform 2016-2021
Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2017-2021
Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2018-2021
Table 18 NBO Company Shares of Cigars: % Volume 2017-2021
Table 19 LBN Brand Shares of Cigars: % Volume 2018-2021
Table 20 NBO Company Shares of Cigarillos: % Volume 2017-2021
Table 21 LBN Brand Shares of Cigarillos: % Volume 2018-2021
Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2017-2021
Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2018-2021
Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2017-2021
Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2018-2021
Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2017-2021
Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2018-2021
Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2016-2021
Table 29 Distribution of Smoking Tobacco by Format: % Volume 2016-2021
Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2021-2026
Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2021-2026
Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2021-2026
Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2021-2026
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN SOUTH AFRICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Heated tobacco products increase in popularity, based on consumer health trends
E-liquid growth driven by younger demographic demand for varying flavour and nicotine level offerings
Smokeless tobacco gains in popularity in 2021
PROSPECTS AND OPPORTUNITIES
Introduction of a potential vape tax to reshape the category
Proposed Control of Tobacco Products and Electronic Delivery Systems Bill has potential to restrict sales over forecast period
Open vapour systems expected to record strong growth over forecast period
CATEGORY INDICATORS
Table 34 Number of Adult Vapers 2016-2021
CATEGORY DATA
Table 35 Sales of Smokeless Tobacco by Category: Volume 2016-2021
Table 36 Sales of Smokeless Tobacco by Category: % Volume Growth 2016-2021
Table 37 Sales of Tobacco Heating Devices: Volume 2016-2021
Table 38 Sales of Tobacco Heating Devices: % Volume Growth 2017-2021
Table 39 Sales of Heated Tobacco: Volume 2016-2021
Table 40 Sales of Heated Tobacco: % Volume Growth 2017-2021
Table 41 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2016-2021
Table 42 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2016-2021
Table 43 Sales of E-Liquids by Nicotene Strength: % Value 2019-2021
Table 44 NBO Company Shares of Smokeless Tobacco: % Volume 2017-2021
Table 45 LBN Brand Shares of Smokeless Tobacco: % Volume 2018-2021
Table 46 NBO Company Shares of E-Vapour Products: % Value 2017-2021
Table 47 LBN Brand Shares of E-Vapour Products: % Value 2018-2021
Table 48 NBO Company Shares of Tobacco Heating Devices: % Volume 2017-2021
Table 49 LBN Brand Shares of Tobacco Heating Devices: % Volume 2018-2021
Table 50 NBO Company Shares of Heated Tobacco: % Volume 2017-2021
Table 51 LBN Brand Shares of Heated Tobacco: % Volume 2018-2021
Table 52 Distribution of Smokeless Tobacco by Format: % Volume 2016-2021
Table 53 Distribution of E-Vapour Products by Format: % Value 2016-2021
Table 54 Distribution of Tobacco Heating Devices by Format: % Volume 2016-2021
Table 55 Distribution of Heated Tobacco by Format: % Volume 2016-2021
Table 56 Forecast Sales of Smokeless Tobacco by Category: Volume 2021-2026
Table 57 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2021-2026
Table 58 Forecast Sales of Tobacco Heating Devices: Volume 2021-2026
Table 59 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2021-2026
Table 60 Forecast Sales of Heated Tobacco: Volume 2021-2026
Table 61 Forecast Sales of Heated Tobacco: % Volume Growth 2021-2026
Table 62 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2021-2026
Table 63 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2021-2026
CIGARETTES IN SOUTH AFRICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Economy cigarettes increase in volume, despite high taxation rate
Illicit trade declines, but remains above pre-pandemic levels in 2021
Leading players regain lost sales following lifting of tobacco bans
PROSPECTS AND OPPORTUNITIES
Minimum cigarette price proposed to combat illicit trade and tax discrepancies
Illicit trade will pivot quickly to future market demands
Accelerated cigarette declines expected over the forecast period
TAXATION AND PRICING
Taxation rates
Summary 3 Taxation and Duty Levies 2016-2021
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 64 Sales of Cigarettes: Volume 2016-2021
Table 65 Sales of Cigarettes by Category: Value 2016-2021
Table 66 Sales of Cigarettes: % Volume Growth 2016-2021
Table 67 Sales of Cigarettes by Category: % Value Growth 2016-2021
Table 68 Sales of Cigarettes by Blend: % Volume 2016-2021
Table 69 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2016-2021
Table 70 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2016-2021
Table 71 Sales of Cigarettes by Pack Size: % Volume 2016-2021
Table 72 Sales of Cigarettes by Price Band: % Volume 2016-2021
Table 73 NBO Company Shares of Cigarettes: % Volume 2017-2021
Table 74 LBN Brand Shares of Cigarettes: % Volume 2018-2021
Table 75 Sales of Cigarettes by Distribution Format: % Volume 2016-2021
Table 76 Illicit Trade Estimate of Cigarettes: Volume 2016-2021
Table 77 Forecast Sales of Cigarettes: Volume 2021-2026
Table 78 Forecast Sales of Cigarettes by Category: Value 2021-2026
Table 79 Forecast Sales of Cigarettes: % Volume Growth 2021-2026
Table 80 Forecast Sales of Cigarettes by Category: % Value Growth 2021-2026
Table 81 Forecast Sales of Cigarettes by Blend: % Volume 2021-2026
Table 82 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2021-2026
Table 83 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2021-2026
Table 84 Forecast Sales of Cigarettes by Pack Size: % Volume 2021-2026
Table 85 Forecast Sales of Cigarettes by Price Band: % Volume 2021-2026

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