With the growing presence of illicit cigarettes and their lower prices, leading players have been pressured to offer discounts. British American Tobacco (BAT) heavily promoted its Rothmans cigarette brand during the latter half of 2013 and in early 2014, whereby consumers could purchase two packs of 20 sticks for R50 in some outlets, or even one pack of 20 for R21.50. This is a saving on the original price of around R30 per pack of 20. The Peter Stuyvesant brand was also subject to discounts,...
Euromonitor International's Tobacco Packaging in South Africa report offers insight into key trends and developments driving packaging across the category.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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