Over the review period, folding cartons’ already dominant retail volume share grew in cigarettes. Consumers were willing to spend more on packaging that assures the protection of each stick, rather than choose a cheaper but less robust alternative. As a result, soft pack (paper-based) lost further ground to account for an estimated 7% share of retail volume sales of cigarettes in 2014.
Euromonitor International's Tobacco Packaging in Mexico report offers insight into key trends and developments driving packaging across the category.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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