Tobacco in Kazakhstan

Tobacco in Kazakhstan

Tobacco recorded marginal retail value growth in 2018, largely due to ongoing tax hikes across all categories. Cigarettes, by far the largest category within tobacco, again witnessed substantial retail volume declines as smoking prevalence continued to decline and many smokers switched to products positioned as less harmful alternatives, such as heated tobacco, given the development of the health and wellness trend. Cigars and cigarillos continued to achieve good retail value growth, but again l...

Euromonitor International's Tobacco in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Tobacco in Kazakhstan
Euromonitor International
July 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Traditional Tobacco Products Continue To Lose Ground As A Result of the Health and Wellness Trend
Heated Tobacco Takes Off Due To Its Less Harmful Image
Jti Kazakhstan Benefits From Strong Growth of Flavour Capsule Cigarettes
Independent Small Grocers Still Leads Cigarettes Through Popularity Amongst Consumers Buying on Impulse
Further Challenges for Tobacco Players
Operating Environment
Legislation
Summary 1 Legislation Summary at a Glance
Minimum Legal Smoking Age
Smoking Prevalence
Tar Levels
Health Warnings
Plain Packaging
Advertising and Sponsorship
Point-of-sale Display Bans
Smoking in Public Places
Low Ignition Propensity (lip) Cigarette Regulation
Flavoured Tobacco Product Ban
Reduced Harm
Vapour Products
Production/imports/exports
Market Indicators
Table 1 Number of Adult Smokers by Gender 2013-2018
Market Data
Table 2 Sales of Tobacco by Category: Volume 2013-2018
Table 3 Sales of Tobacco by Category: Value 2013-2018
Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023
Sources
Summary 2 Research Sources
Headlines
Prospects
Healthy Living and Rising Taxes Hit Demand
Strong Growth in Illicit Trade Impacts Legal Sales of Cigarettes
Flavour Capsule (all Flavours) Cigarettes Boom As They Release Aromas at the Touch of A Button, Whilst Mid Price Band Cigarettes Are Also on the Rise
Competitive Landscape
Philip Morris and British American Tobacco Focus on Heated Tobacco Rather Than Cigarettes
Cigarette Prices Increased Twice A Year To Dissuade Consumers From Smoking
Modern Grocery Retailers Increases Its Share As Point-of-sale Displays Are Visible in This Channel
Taxation and Pricing
Taxation Rates
Summary 3 Taxation and Duty Levies 2013-2018
Average Cigarette Pack Price Breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
Category Data
Table 10 Sales of Cigarettes: Volume 2013-2018
Table 11 Sales of Cigarettes by Category: Value 2013-2018
Table 12 Sales of Cigarettes: % Volume Growth 2013-2018
Table 13 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 14 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 17 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 18 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 19 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 20 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 23 Forecast Sales of Cigarettes: Volume 2018-2023
Table 24 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023
Headlines
Prospects
Limited Growth Expected for Cigars Due To Niche Following of Loyal Consumers
Popularity of Hookah Smoking Supports Pipe Tobacco
Illicit Trade Still Strong in Smoking Tobacco
Competitive Landscape
Dannemann Extends Dominant Position in Cigars and Cigarillos, Whilst Mac Baren Tobacco Increases Its Lead in Smoking Tobacco
Category Regarded As Without Opportunity, Leading To No New Product Development
Tobacco Specialists Dominates Distribution As Consumers Look for Advice From Experts and Widest Product Range
Category Data
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 36 Sales of Cigars by Size: % Volume 2013-2018
Table 37 Sales of Cigarillos by Price Platform 2013-2018
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 40 NBO Company Shares of Cigars: % Volume 2014-2018
Table 41 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 42 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 43 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2014-2018
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2015-2018
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2013-2018
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023
Headlines
Prospects
Heated Tobacco Heavily Promoted, Leading To Significant Volume Growth
E-vapour Products Are Cheaper Whilst Heated Tobacco Is Seen As Less Harmful
Excise Duty To Be Applied To E-liquids and Heated Tobacco
Competitive Landscape
British American Tobacco Kazakhstan Trading Enters Heated Tobacco To Compete Against Philip Morris
Greater Fragmentation in E-vapour Products Due To Lack of Brand Loyalty
E-liquids Characterised by Imported, Affordable Brands
Category Indicators
Table 56 Number of Adult Vapers 2013-2018
Category Data
Table 57 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 58 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 59 Sales of Tobacco Heating Devices: Volume 2013-2018
Table 60 Sales of Tobacco Heating Devices: Value 2013-2018
Table 61 Sales of Heated Tobacco: Volume 2013-2018
Table 62 Sales of Heated Tobacco: Value 2013-2018
Table 63 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 64 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 65 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 66 NBO Company Shares of Tobacco Heating Devices: % Volume 2014-2018
Table 67 LBN Brand Shares of Tobacco Heating Devices: % Volume 2015-2018
Table 68 NBO Company Shares of Heated Tobacco: % Volume 2014-2018
Table 69 LBN Brand Shares of Heated Tobacco: % Volume 2015-2018
Table 70 Distribution of Tobacco Heating Devices by Format: % Volume 2013-2018
Table 71 Distribution of Heated Tobacco by Format: % Volume 2013-2018
Table 72 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 73 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
Table 74 Forecast Sales of Tobacco Heating Devices: Volume 2018-2023
Table 75 Forecast Sales of Tobacco Heating Devices: Value 2018-2023
Table 76 Forecast Sales of Heated Tobacco: Volume 2018-2023
Table 77 Forecast Sales of Heated Tobacco: Value 2018-2023

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