Tobacco Free Oral Nicotine in Denmark
The popularity of nicotine pouches rose considerably in 2020. This was mainly because producers took advantage of a legal loophole which only forbids marketing activities on products that actually contain tobacco. As nicotine pouches do not contain any tobacco, industry players introduced a number of marketing activities, such as free samples, especially via e-commerce, as well as buy-one-get-one free offers. Moreover, nicotine pouches can also be displayed at cashiers in outlets such as forecou...
Euromonitor International's Tobacco Free Oral Nicotine in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Nicotine Pouches.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tobacco Free Oral Nicotine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Tobacco Free Oral Nicotine in Denmark
- Euromonitor International
- June 2021
- List Of Contents And Tables
- TOBACCO FREE ORAL NICOTINE IN DENMARK
- KEY DATA FINDINGS
- 2020 IMPACT
- Producers take advantage of legal loophole around marketing and no restrictions covering the nicotine content of nicotine pouches, with some brands offering much higher levels than cigarettes
- Category stimulated by new product launches and innovative flavour variants
- Industry players lower their prices in conjunction with tax increases in cigarettes
- RECOVERY AND OPPORTUNITIES
- Regulations in place from 1 April 2021 reduce the category’s growth potential
- Strong and growing share of e-commerce thanks to new regulations
- The easing of COVID-19 restrictions shifts location of consumption but has no effect on volume sales
- CATEGORY DATA
- Table 1 Sales of Tobacco Free Oral Nicotine: Volume 2015-2020
- Table 2 Sales of Tobacco Free Oral Nicotine by Category: Value 2015-2020
- Table 3 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2019-2020
- Table 4 Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2019-2020
- Table 5 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2016-2020
- Table 6 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2017-2020
- Table 7 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2020-2025
- Table 8 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2020-2025
- Table 9 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2020-2025
- Table 10 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2020-2025
- TOBACCO IN DENMARK
- EXECUTIVE SUMMARY
- COVID-19 impact on tobacco
- COVID-19 country impact
- Company response
- Retailing shift
- What next for tobacco?
- OPERATING ENVIRONMENT
- Legislation
- Legislative overview
- Summary 1 Legislation Summary at a Glance
- Minimum legal smoking age
- Smoking prevalence
- Tar levels
- Health warnings
- Plain packaging
- Advertising and sponsorship
- Point-of-sale display bans
- Smoking in public places
- Low ignition propensity (LIP) cigarette regulation
- Flavoured tobacco product ban
- Reduced harm
- Vapour products
- PRODUCTION/IMPORTS/EXPORTS
- MARKET INDICATORS
- Table 11 Number of Adult Smokers by Gender 2015-2020
- MARKET DATA
- Table 12 Sales of Tobacco by Category: Volume 2015-2020
- Table 13 Sales of Tobacco by Category: Value 2015-2020
- Table 14 Sales of Tobacco by Category: % Volume Growth 2015-2020
- Table 15 Sales of Tobacco by Category: % Value Growth 2015-2020
- Table 16 Forecast Sales of Tobacco by Category: Volume 2020-2025
- Table 17 Forecast Sales of Tobacco by Category: Value 2020-2025
- Table 18 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
- Table 19 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025
- GLOBAL MACROECONOMIC ENVIRONMENT
- GLOBAL INDUSTRY ENVIRONMENT
- DISCLAIMER
- SOURCES
- Summary 2 Research Sources