Tissue and Hygiene in Vietnam


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Tissue and Hygiene in Vietnam

COVID-19 will have a slightly positive impact on tissue and hygiene overall in 2020. While all categories of away-from-home tissue are suffering sales declines due to closures of public places, travel restrictions and social isolation measures, the pandemic is having a slightly positive impact on AFH adult incontinence and a strongly positive impact on retail tissue and hygiene, as people are consuming greater quantities of retail tissue while forced to stay home. Tissue and hygiene products are...

Euromonitor International's Tissue and Hygiene in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Tissue and Hygiene in Vietnam
Euromonitor International
June 2020
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on tissue and hygiene
COVID-19 country impact
High tourism levels, greater demand for value-added products and higher use of e-commerce are among the many trends supporting tissue and hygiene growth in 2019
Diana and Saigon Paper maintain leading positions in 2019, while private label gains ground and smaller local companies are challenged to meet certification standards
Prospects for tissue and hygiene are positive as the market is expected to rapidly resume and improve upon the growth trajectory seen prior to COVID-19
CHART 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
CHART 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024
MARKET INDICATORS
Table 1 Birth Rates 2014-2019
Table 2 Infant Population 2014-2019
Table 3 Female Population by Age 2014-2019
Table 4 Total Population by Age 2014-2019
Table 5 Households 2014-2019
Table 6 Forecast Infant Population 2019-2024
Table 7 Forecast Female Population by Age 2019-2024
Table 8 Forecast Total Population by Age 2019-2024
Table 9 Forecast Households 2019-2024
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
HEADLINES
PRE-COVID-19 PERFORMANCE
Demand for value-added sanitary protection of all kinds increases in Vietnam in line with a rising interest in green living and healthier lifestyles in 2019
All sanitary protection products perform well, with slim/ultra-thin towels with wings, pantyliners and tampons continuing see the strongest value growth in 2019
Diana and Kotex remain by far the leading brands, but other large and some smaller local players gain ground in 2019
2020 AND BEYOND
COVID-19 impact
Affected products within sanitary protection
Recovery and opportunities
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
Table 21 Retail Sales of Tampons by Application Format: % Value 2014-2019
Table 22 Retail Sales of Towels by Type of Use: % Value 2014-2019
Table 23 NBO Company Shares of Retail Sanitary Protection: % Value 2015-2019
Table 24 LBN Brand Shares of Retail Sanitary Protection: % Value 2016-2019
Table 25 Forecast Retail Sales of Sanitary Protection by Category: Value 2019-2024
Table 26 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Disposable pants and new born nappies/diapers continue to see highest value growth in 2019
Three major players maintain top positions in 2019, but the entry of new brands and intensified competition forces established brands to fight to retain brand loyalty
E-commerce continues to gain ground in 2019, with all major players participating and consumers benefitting from convenience and better pricing
2020 AND BEYOND
COVID-19 impact
Affected products within nappies/diapers/pants
Recovery and opportunities
CATEGORY DATA
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: Value 2014-2019
Table 28 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2014-2019
Table 29 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2015-2019
Table 30 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2016-2019
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
Table 32 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Aging population in Vietnam has greater need, greater interest and higher financial means with which to purchase adult retail incontinence in 2019
Increased access to retail adult incontinence products via e-commerce continues to a positive impact on sales, and creates new opportunities in rural areas in 2019
Three leading players successfully appeal to different income segments, but Diana’s mid-priced Caryn range continues to dominate sales in 2019
2020 AND BEYOND
COVID-19 impact
Affected products within retail adult incontinence
Recovery and opportunities
CATEGORY DATA
Table 33 Sales of Retail Adult Incontinence by Category: Value 2014-2019
Table 34 Sales of Retail Adult Incontinence by Category: % Value Growth 2014-2019
Table 35 NBO Company Shares of Retail Adult Incontinence: % Value 2015-2019
Table 36 LBN Brand Shares of Retail Adult Incontinence: % Value 2016-2019
Table 37 Forecast Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 38 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Healthy living standards and greater interest in hygiene are key factors driving growth of wipes in 2019
Government regulation and more careful inspection aims to reduce consumption of the rampant number of “fake” wipes imports that are considered unsafe
While Diana maintains a strong lead in wipes, local players and private label gain more traction in 2019
2020 AND BEYOND
COVID-19 impact
Affected products within wipes
Recovery and opportunities
CATEGORY DATA
Table 39 Retail Sales of Wipes by Category: Value 2014-2019
Table 40 Retail Sales of Wipes by Category: % Value Growth 2014-2019
Table 41 NBO Company Shares of Retail Wipes: % Value 2015-2019
Table 42 LBN Brand Shares of Retail Wipes: % Value 2016-2019
Table 43 Forecast Retail Sales of Wipes by Category: Value 2019-2024
Table 44 Forecast Retail Sales of Wipes by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Retail tissue continues to see high growth in 2019 in line with increasing income, education, hygiene awareness and resulting demand for higher quality products
Strictly imposed quality standards and product certification requirements reduce the number of imitation and fake tissue brands and increase consumer confidence
Saigon Paper, Diana and New Toyo Pulppy maintain leading positions, but as customer loyalty in retail tissue is low, smaller players and private label gain traction
2020 AND BEYOND
COVID-19 impact
Affected products within retail tissue
Recovery and opportunities
CATEGORY DATA
Table 45 Retail Sales of Tissue by Category: Value 2014-2019
Table 46 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 47 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 48 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 49 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 50 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Vietnam government commits to improving horeca standards, furthering boosting growth of AFH tissue and hygiene in “Asia’s Leading Tourist Destination” in 2019
Rural customers tend to rely on local companies with limited production capacity or on un-named products that focus more offering low prices than on quality in 2019
Major global and regional brands dominate sales to maternity wards, nursing homes and healthcare facilities in 2019
2020 AND BEYOND
COVID-19 impact
Affected products within away-from-home tissue and hygiene
Recovery and opportunities
CATEGORY DATA
Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 52 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 53 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2014-2019
Table 54 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2014-2019
Table 55 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2014-2019
Table 56 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 58 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024

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