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Tissue and Hygiene in Vietnam

Tissue and Hygiene in Vietnam

Vietnam is a market with more than 95 million people and a huge young population, driving continuous growth in tissue and hygiene for many years. In 2018, tissue and hygiene recorded strong growth, with many categories seeing double-digit growth rates in both retail volume and current value terms, such as nappies/diapers/pants, retail adult incontinence and retail tissue. With effect from 2018, the Vietnamese government strictly applied tissue and hygiene standards through regulation conformity...

Euromonitor International's Tissue and Hygiene in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Tissue and Hygiene in Vietnam
Euromonitor International
March 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Tissue and Hygiene Records Strong Growth in All Categories in Vietnam
Higher Living Standards Drive the Growth of High-quality, Value-added Products
Foreign Investments Make the Competitive Environment Harder for Local Brands
Internet Retailing Boosts Tissue and Hygiene Volume Sales
Strong Forecast Growth for Tissue and Hygiene in Vietnam
Market Indicators
Table 1 Birth Rates 2013-2018
Table 2 Infant Population 2013-2018
Table 3 Female Population by Age 2013-2018
Table 4 Total Population by Age 2013-2018
Table 5 Households 2013-2018
Table 6 Forecast Infant Population 2018-2023
Table 7 Forecast Female Population by Age 2018-2023
Table 8 Forecast Total Population by Age 2018-2023
Table 9 Forecast Households 2018-2023
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Urbanisation Drives Stronger Growth for Afh Tissue and Hygiene
Tourism Also Boosts Sales
Horeca and Hospitals/healthcare Account for A Large Share of Sales
Competitive Landscape
Local Companies Face Difficulties Due To Production Capacity Limits
Rising Unit Prices
Category Data
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 21 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2013-2018
Table 22 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2013-2018
Table 23 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2013-2018
Table 24 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 25 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 26 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 27 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Headlines
Prospects
Embarrassment and Social Stigma Hinder Growth
the Enormous Contribution of E-commerce in Retail Adult Incontinence
the Ageing Population Presents Opportunities
Competitive Landscape
the Launch of Convenient Incontinence Pads for Women
Urban Areas Present Greater Potential Than Rural Areas
Differences in Target Customers and A New Brand From Thailand
Category Data
Table 28 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 29 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 30 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 31 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 32 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 33 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Headlines
Prospects
Strong Brand Loyalty Amongst Consumers
the Rising Popularity of Disposable Pants Amongst Urban Parents
Brands Engage in Daily Online Promotions
Competitive Landscape
Japanese Companies With the Strategy made in Japan
Foreign Companies Hold Large Value Shares
Attracting Consumers Early
Category Data
Table 34 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 35 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 36 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 37 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 38 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 39 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumers' Rising Awareness of the Sanitary Protection Products They Use
Pantyliners Records the Strongest Growth; Tampons Remains A Niche
Advertising To Reduce Embarrassment and Achieve Strong Growth
Competitive Landscape
Competition Between Foreign and Local Companies
E-commerce Is Growing and Boosting Volume Sales
Lack of Availability of Tampons
Category Data
Table 40 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 41 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 42 Retail Sales of Tampons by Application Format: % Value 2013-2018
Table 43 Retail Sales of Towels by Type of Use: % Value 2013-2018
Table 44 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 45 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 46 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 47 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023
Headlines
Prospects
the Uncontrolled Quality of Wipes
Safety and Softness Are Decisive Elements
the Spread of Fake Wipes Is A Concern for Consumers and the Authorities
Competitive Landscape
Local Companies Have A Competitive Advantage
A Big Foreign Group Acquires A Local Wipes Company
Working Women Boost Sales
Category Data
Table 48 Retail Sales of Wipes by Category: Value 2013-2018
Table 49 Retail Sales of Wipes by Category: % Value Growth 2013-2018
Table 50 NBO Company Shares of Retail Wipes: % Value 2014-2018
Table 51 LBN Brand Shares of Retail Wipes: % Value 2015-2018
Table 52 Forecast Retail Sales of Wipes by Category: Value 2018-2023
Table 53 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023
Headlines
Prospects
Higher Incomes and Better Living Standards Boost Growth
the Massive Inflow of Products Leads To Difficulties in Quality Measurement
Regulation for Facial Tissues and Toilet Paper
Competitive Landscape
the Competition Is Driven by Higher Capacity and Newer Technologies
the Acquisition of Saigon Paper by A Japanese Company
Many Low-quality Products Are Still Available
Category Data
Table 54 Retail Sales of Tissue by Category: Value 2013-2018
Table 55 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 56 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 57 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 58 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 59 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

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