Tissue and Hygiene in Uruguay
One of the main themes in the tissue and hygiene market in Uruguay in 2022 was that sales did not reflect the real dynamics of the local scene. In many cases retail sales of tissue and hygiene fell although consumption was on the rise. In some categories sales grew but remained below real consumption growth rates, while in others consumption fell at lower levels than was reflected in retailers. The problem stems from significant numbers of purchases carried out in Argentina in which Uruguayan pe...
Euromonitor International's Tissue and Hygiene in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Tissue and Hygiene in Uruguay
- Euromonitor International
- March 2023
- List Of Contents And Tables
- TISSUE AND HYGIENE IN URUGUAY
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 1 Birth Rates 2017-2022
- Table 2 Infant Population 2017-2022
- Table 3 Female Population by Age 2017-2022
- Table 4 Total Population by Age 2017-2022
- Table 5 Households 2017-2022
- Table 6 Forecast Infant Population 2022-2027
- Table 7 Forecast Female Population by Age 2022-2027
- Table 8 Forecast Total Population by Age 2022-2027
- Table 9 Forecast Households 2022-2027
- MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- SANITARY PROTECTION IN URUGUAY
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Sanitary protection consolidates recovery in 2022 as society reopens
- Towels and pantyliners account for the bulk of volume and value sales
- Three multinationals contend for category leadership
- PROSPECTS AND OPPORTUNITIES
- Women prioritise care of their skin and intimate parts
- Menstrual cups and organic tampons remain niche and limited to high-income eco-conscious women
- Industry players capture the attention of younger generations through a greater focus on innovation
- CATEGORY DATA
- Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022
- Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
- Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
- Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
- Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
- Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
- NAPPIES/DIAPERS/PANTS IN URUGUAY
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Ongoing decline in the consumer base as the birth rate falls for another year
- Skin care claims prove attractive to parents
- Chilean player CMPC benefits from the long-standing presence of its local subsidiary
- PROSPECTS AND OPPORTUNITIES
- Changes in attitude and outlook pose additional constraints to category sales over the forecast period
- Increased hygiene habits slightly offset ongoing declining sales
- Hypermarkets and retail e-commerce attract more consumers
- CATEGORY DATA
- Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
- Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
- Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
- Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
- RETAIL ADULT INCONTINENCE IN URUGUAY
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Overall growth boosted by growing sales of light adult incontinence
- Moderate/heavy adult incontinence remains the largest category in retail adult incontinence
- Cotidian (CMPC) retains the lead but faces growing competition from Kimberly-Clark and Ricardo Piffaretti
- PROSPECTS AND OPPORTUNITIES
- Ageing population guarantees a larger consumer base for retail adult incontinence over the forecast period
- Lifestyles and the ageing population also trigger demand
- Skin care a top priority in retail adult incontinence
- CATEGORY DATA
- Table 31 Sales of Retail Adult Incontinence by Category: Value 2017-2022
- Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
- Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
- Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
- Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
- WIPES IN URUGUAY
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Reduction in COVID-19 contagion spurs use of make-up and facial cleansing wipes
- Contraction in the country’s birth rate negatively impacts the wipes category
- Despite losing some importance, baby wipes brands lead the category
- PROSPECTS AND OPPORTUNITIES
- The lower number of births reduces demand for wipes
- The ongoing pursuit of hygiene supports general purpose wipes
- Recessionary periods have the potential to be a major constraint to category growth
- CATEGORY DATA
- Table 37 Retail Sales of Wipes by Category: Value 2017-2022
- Table 38 Retail Sales of Wipes by Category: % Value Growth 2017-2022
- Table 39 NBO Company Shares of Retail Wipes: % Value 2018-2022
- Table 40 LBN Brand Shares of Retail Wipes: % Value 2019-2022
- Table 41 Forecast Retail Sales of Wipes by Category: Value 2022-2027
- Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
- RETAIL TISSUE IN URUGUAY
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Second consecutive annual fall for retail tissue sales in 2022
- Informal retailing through smuggling intensifies the decline of legitimate retail sales
- Growing competition between CMPC’s brands as consumers seek out lower prices
- PROSPECTS AND OPPORTUNITIES
- Upwards trend for the forecast period thanks to the home working trend that started during the pandemic
- Hypermarkets benefits from convenience, discounting and regular price promotions as consumers seek out bargains
- Private label products gain shelf space thanks to developments in hypermarkets
- CATEGORY DATA
- Table 43 Retail Sales of Tissue by Category: Value 2017-2022
- Table 44 Retail Sales of Tissue by Category: % Value Growth 2017-2022
- Table 45 NBO Company Shares of Retail Tissue: % Value 2018-2022
- Table 46 LBN Brand Shares of Retail Tissue: % Value 2019-2022
- Table 47 Forecast Retail Sales of Tissue by Category: Value 2022-2027
- Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
- AWAY-FROM-HOME TISSUE AND HYGIENE IN URUGUAY
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Full recovery of AFH tissue in 2022 as consumer foodservice reopens and tourists return
- Stable demand for AFH hygiene products
- The ubiquitous Softys Uruguay leads in AFH tissue and hygiene
- PROSPECTS AND OPPORTUNITIES
- Migration from AFH to home consumption stems from ongoing working from home trend
- The fastest growing cohort of people aged over 65 drive AFH hygiene sales
- Eco-friendly opportunities in high-end AFH premises likely over the forecast period
- CATEGORY DATA
- Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
- Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
- Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
- Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
- Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
- Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027