In 2016 the inflation rate in Ukraine was 14%, and this became the main driver of unit price and value sales increases in tissue and hygiene. Over the review period manufacturers tried to keep unit prices stable at the expense of their own mark-ups, but from 2015 they could not do so. As a result, even with the trend of replacing mid-priced and high-end products with more affordable products, tissue and hygiene demonstrated growth in value terms in 2016.
Euromonitor International's Tissue and Hygiene in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Tissue and Hygiene market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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