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Tissue and Hygiene in Tunisia

Tissue and Hygiene in Tunisia

In 2018, tissue and hygiene registered faster retail value growth compared to the review period CAGR due to rising interest and demand among Tunisian consumers. An increasing number of consumers are becoming more aware of the benefits of tissue and hygiene products and perceiving them as necessary items. In addition, tissue and hygiene in Tunisia enjoys healthy demand as consumers lead dynamic lifestyles and seek products that meet their needs.

Euromonitor International's Tissue and Hygiene in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Tissue and Hygiene in Tunisia
Euromonitor International
April 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Tissue and Hygiene Benefits From Dynamic Lifestyles
Improving Consumer Awareness and Favourable Demographic Trends Drive Growth in Tissue and Hygiene
Domestic Players Continue To Hold the Lion's Share
Traditional Grocery Retailers Dominates the Distribution Network
the Outlook Is Positive for Tissue and Hygiene in Tunisia
Market Indicators
Table 1 Birth Rates 2013-2018
Table 2 Infant Population 2013-2018
Table 3 Female Population by Age 2013-2018
Table 4 Total Population by Age 2013-2018
Table 5 Households 2013-2018
Table 6 Forecast Infant Population 2018-2023
Table 7 Forecast Female Population by Age 2018-2023
Table 8 Forecast Total Population by Age 2018-2023
Table 9 Forecast Households 2018-2023
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 14 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 15 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 16 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Afh Adult Incontinence Records the Fastest Growth
A Positive Performance Is Expected Over the Forecast Period
Away-from-home Tissue and Hygiene Sales To Continue Being Supported by Modern Lifestyles
Competitive Landscape
Sancella Remains the Main Player in Away-from-home Tissue and Hygiene in Tunisia
Domestic Players Continue To Lead Away-from-home Tissue and Hygiene
Development in Key Distribution Areas Set To Stimulate Growth
Category Data
Table 18 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 20 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 22 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Headlines
Prospects
Sales of Retail Adult Incontinence in Tunisia Grow From A Small Base
Strong Growth Expected Over the Forecast Period
A Continuous Shift Away From Cloths Towards Incontinence Products Is Expected
Competitive Landscape
Société D'articles Hygiéniques Sarl (sah) Still Dominates Retail Adult Incontinence
Second-placed Sancella Continues To Gain Share
Manufacturers To Focus Increasingly on Consumer Education Over the Forecast Period
Category Data
Table 24 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 25 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 27 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 28 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 29 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Headlines
Prospects
Improving Health Standards Drive Sales
Healthy Growth Expected Within Nappies/diapers/pants Over the Forecast Period
Alternatives Such As Cloth and Cotton Wool May Present A Challenge
Competitive Landscape
Société D'articles Hygiéniques Sarl (sah) Dominates Nappies/diapers/pants in Tunisia
Social Media Campaigns Capture and Retain Consumers
Modern Retail Channels Boost Brand Awareness
Category Data
Table 30 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 31 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 33 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 34 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Headlines
Prospects
Positive Growth Expected for Sanitary Protection
Pantyliners Projected To See the Fastest Growth
Alternative Products Remain Popular in Rural Areas
Competitive Landscape
Société D'articles Hygiéniques Sarl (sah) Dominates Sanitary Protection
Sancella Sees A Good Performance in 2018
High Brand Loyalty Helps the Sales of Leading Brands
Category Data
Table 36 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 37 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 39 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 40 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 41 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumers Shift From Cloth Alternatives
Healthy Growth Expected Over the Forecast Period
Baby Wipes Will Remain Among the Fastest Growing Categories
Competitive Landscape
Société D'articles Hygiéniques Sarl (sah) Dominates Wipes in Tunisia
Local Brands Are Appreciated for Their Cheaper Prices
Modern Retail Expansion Boosts Product Availability
Category Data
Table 42 Retail Sales of Wipes by Category: Value 2013-2018
Table 43 Retail Sales of Wipes by Category: % Value Growth 2013-2018
Table 44 NBO Company Shares of Retail Wipes: % Value 2014-2018
Table 45 LBN Brand Shares of Retail Wipes: % Value 2015-2018
Table 46 Forecast Retail Sales of Wipes by Category: Value 2018-2023
Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023
Headlines
Prospects
the Black Market Represents An Important Threat To Sales
Volume Sales Are Driven by Urban Population Growth
Toilet Paper Is Expected To Continue Leading Volume Sales
Competitive Landscape
Société D'articles Hygiéniques Sarl (sah) Remains the Dominant Player
Sancella Sees A Good Performance in 2018
Local Players Lead Retail Tissue
Category Data
Table 48 Retail Sales of Tissue by Category: Value 2013-2018
Table 49 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 50 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 51 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 52 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

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