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Tissue and Hygiene in Taiwan

Tissue and Hygiene in Taiwan

Tissue and hygiene posted slower value growth in 2017 compared to 2016. Growth is likely to remain positive, although most categories are considered largely saturated. The slowing growth rates can be attributed to the weakening economic performance, lower overall purchasing power and continued decline in potential consumer base. Retail adult incontinence remained the best performing category due to the growing ageing population, and its increasing trend offsets the effects of the depressed econo...

Euromonitor International's Tissue and Hygiene in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


TISSUE AND HYGIENE IN TAIWAN
Euromonitor International
April 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Tissue and Hygiene Posts Slower Value Growth in 2017
New Product Launches and Segmentation Boost Demand for Premium Products
Multinational Players Maintain Dominance, But Local Players Hold Some Advantages
Hypermarkets and Supermarkets Remain Key Distribution Channels
Slowdown in Overall Value Growth Is Expected for Tissue and Hygiene
Market Indicators
Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Away-from-home Tissue and Hygiene Continues Growing Faster Than Retail in 2017
Afh Toilet Paper Records the Highest Sales Share Overall
Afh Adult Incontinence Maintains the Fastest Growth
Competitive Landscape
Kimberly-Clark Taiwan Continues To Lead in Afh Tissue and Hygiene in Taiwan
International Players Dominate Overall Afh Tissue and Hygiene in 2017
Local Governments Register Steady Demand for Afh Tissue and Hygiene Products
Category Data
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2016-2017
Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2016-2017
Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2016-2017
Table 25 Sales of Away-From-Home Wipers by Format through Public: % Value 2016-2017
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 27 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 29 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Headlines
Prospects
Premiumisation Is Expected To Drive Value Growth in Nappies/diapers/pants
Disposable Pants Records the Fastest Value and Volume Growth
Pricing Strategies Could Help Combat Lower Birth Rates
Competitive Landscape
Procter & Gamble Taiwan Ltd Continues To Lead Nappies/diapers/pants
International Players Remain Leaders in Nappies/diapers/pants
Multiple Marketing Campaigns Prove Efficient in Penetrating Local Marketplace
Category Data
Table 30 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 31 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 33 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 34 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Headlines
Prospects
Approach Varies According To Player Size and Popularity
Slim/thin/ultra-thin Towels With Wings Is the Major Battlefield in Sanitary Protection
Tampons Records Strong Growth, Partly Due To Its Limited Sales Size
Competitive Landscape
United Charm Co Ltd Continues To Lead Sanitary Protection in 2017
International Brands Are Most Popular
Internet Retailing and Online Marketing Consolidate Sales for Big and Small Players
Category Data
Table 36 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 37 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 38 Retail Sales of Tampons by Application Format: % Value 2012-2017
Table 39 Retail Sales of Sanitary Towels by Type of Use: % Value 2012-2017
Table 40 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 41 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 42 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 43 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Headlines
Prospects
Segmentation and Consumer Education Boost Wipes
General Purpose Wipes Posts the Fastest Growth Among Personal Wipes
Home Care Wipes Grows Marginally Faster Than Personal Wipes
Competitive Landscape
Farcent Enterprise Co Ltd Maintains Lead in Wipes
Wipes Is Divided Between International and Domestic Players
Online and Physical Channels Demonstrate Respective Attractions
Category Data
Table 44 Retail Sales of Wipes by Category: Value 2012-2017
Table 45 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 46 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 47 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 48 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 49 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022
Headlines
Prospects
Slower Population Growth and Weak Economy Lead To Steady Value Growth
Paper Towels Remains the Most Dynamic Category Within Retail Tissue
Toilet Paper Greatly Inhibits Growth of Napkins and Boxed Facial Tissues
Competitive Landscape
Kimberly-Clark Leads With Intense Marketing Campaigns Across All Retail Channels
Retail Tissue Is Dominated by Two Domestic and Two International Players
Warehouse Clubs Continues To Follow A Strong Trajectory
Category Data
Table 50 Retail Sales of Tissue by Category: Value 2012-2017
Table 51 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 52 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 53 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 54 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 55 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022
Headlines
Prospects
Retail Adult Incontinence Maintains the Fastest Growth in Tissue and Hygiene
Light Adult Incontinence Still Sees Faster Growth Than Moderate/heavy
Recognition of Pants Format Grows Slowly, While Tape Products Are Still Mainstream
Competitive Landscape
Sancella Taiwan Enterprises Co Continues To Lead Retail Adult Incontinence
International Players Dominate Due To Higher Tech Entry Barriers
Physical Channels Account for the Majority of Overall Retail Volume
Category Data
Table 56 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 57 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 58 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 59 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 60 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 61 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

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