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Tissue and Hygiene in Sweden

Tissue and Hygiene in Sweden

The tissue and hygiene market in Sweden was highly mature in 2017. Thanks to the climbing inflation rate during the year, tissue and hygiene also continued to register slow value sales growth. The leading manufacturers are highly aware of this trend and are mainly focusing on incremental changes to their product offering. This of course also works as a protection measure against any disruptive product introductions that might challenge the fairly rigid market shares that these leading producers...

Euromonitor International's Tissue and Hygiene in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


TISSUE AND HYGIENE IN SWEDEN
Euromonitor International
March 2018
LIST OF CONTENTS AND TABLES
Executive Summary
A Mature Market With Well-established Consumer Behaviour
Demographical Patterns Set the Tone
Essity Ab Is the Market Leader
Grocery Retailers Controls Tissue and Hygiene
There Is Fairly Limited Sales Potential Over the Forecast Period
Market Indicators
Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Economic Performance Correlates Positively With Category Growth
Demographical Changes Influence the Strongest Growth
Competitive Landscape
Essity Leads Channel Sales
Limited Competitive Developments Are Predicted
Category Data
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2016-2017
Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2016-2017
Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2016-2017
Table 25 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 27 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Headlines
Prospects
Premium Product Development Continues
Incremental Changes Remain the Focus
Competitive Landscape
Essity Dominates Sales
Sales Are Concentrated
Category Data
Table 29 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 30 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 31 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 32 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 33 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 34 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Headlines
Prospects
Discreetness Remains Key in New Product Development
Tampons Is Set To Decline Further
Competitive Landscape
Procter & Gamble Leads the Category
Domestic and International Competition Is Fairly Even
Category Data
Table 35 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 36 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 37 Retail Sales of Tampons by Application Format: % Value 2012-2017
Table 38 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 39 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 40 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 41 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Headlines
Prospects
Convenience Versus Unit Price
Product Enhancements Aim To Attract Customers Away From Basic Products
Competitive Landscape
Cederroth Continues To Lead
New Entrants May Be Attracted by Certain Limitations
Category Data
Table 42 Retail Sales of Wipes by Category: Value 2012-2017
Table 43 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 44 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 45 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 46 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022
Headlines
Prospects
Premiumisation Continues
There Is Fairly Low Per Capita Usage
Competitive Landscape
Metsä Is Just Ahead of Ica
Purely Green Companies Are Absent
Category Data
Table 48 Retail Sales of Tissue by Category: Value 2012-2017
Table 49 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 50 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 51 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 52 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022
Headlines
Prospects
Stigmatisation, Though Diminishing, Still Limits Sales Growth
Positive Demographical Changes Take Place
Competitive Landscape
Essity Dominates Adult Incontinence in Sweden
Private Label Is Limited
Category Data
Table 54 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 55 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 56 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 57 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 58 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 59 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Headlines
Prospects
Demographical Patterns Increase Reimbursement Levels
Visibility and Recognition Are of Great Importance for Manufacturers
Category Data
Table 60 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2012-2017
Table 61 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2012-2017
Table 62 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2017-2022
Table 63 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2017-2022

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