Market Research Logo

Tissue and Hygiene in South Africa

Tissue and Hygiene in South Africa

With South Africa entering a technical recession in its second quarter, many industries struggled to perform up to their standards as consumer spending declined and prices of imported raw materials increased. However, tissue and hygiene performed relatively well despite these challenges. Product innovation and improving consumer awareness of product usage and benefits, especially in sanitary protection and adult incontinence, remained key strategies implemented by both leading and smaller player...

Euromonitor International's Tissue and Hygiene in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Tissue and Hygiene in South Africa
Euromonitor International
March 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Despite Challenges and Declining Consumer Spending, Tissue and Hygiene Performs Reasonably Well
Announcement of Vat Exemption on Sanitary Protection Products Warmly Received After Years of Lobbying
Product Diversification, Expansion and Investment by Domestic Players Bodes Well for Competition
Store-based Retailing Remains the Main Channel for the Majority of South African Consumers
Players To Continue With Price Promotions and Product Diversification in the Face of Constrained Economic Growth
Market Indicators
Table 1 Birth Rates 2013-2018
Table 2 Infant Population 2013-2018
Table 3 Female Population by Age 2013-2018
Table 4 Total Population by Age 2013-2018
Table 5 Households 2013-2018
Table 6 Forecast Infant Population 2018-2023
Table 7 Forecast Female Population by Age 2018-2023
Table 8 Forecast Total Population by Age 2018-2023
Table 9 Forecast Households 2018-2023
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Performance and Forecast of Away-from-home Tissue and Hygiene Not As Expected, Albeit Robust
Oversupply of Afh Tissue
Afh Paper Towels Records Significant Growth Due To Changing Consumer Preferences
Competitive Landscape
Afh Becoming Commoditised and Competitive Yet Challenging
Universal Paper and Plastics Maintains Its Lead With Investment and A Diverse Product Offering
Innovation, Investment and Acquisitions Anticipated To Drive Growth and Maintain Competition
Category Data
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2014-2018
Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2013-2018
Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2013-2018
Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2013-2018
Table 25 Sales of Away-From-Home Wipers by Format through Public: % Value 2013-2018
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 27 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 29 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Headlines
Prospects
Usage of Retail Adult Incontinence Increases As Awareness of the Ailment and Appropriate Steps To Take Increases
Adult Incontinence Growth Boosted by A Number of Factors
Vat Exemption on Sanitary Protection To Disrupt Value Growth of Light Adult Incontinence
Competitive Landscape
Clicks Continues To Successfully Promote Private Label Retail Adult Incontinence
Essity Continues Its Product Innovation
Moderate/heavy Adult Incontinence Products Used More Frequently
Category Data
Table 30 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 31 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 33 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 34 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 35 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Headlines
Prospects
High Average Birth Rates Sustain Demand
Private Label Offerings Accommodate Various Consumer Segments
Advice and How-to Suggestions Remain Important for First-time Parents
Competitive Landscape
Huggies Remains Relevant With Continued Product Innovation and New Ranges
Cuddlers Gains Share
Branded Products Anticipated To Remain Ahead of Private Label Ranges
Category Data
Table 36 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 37 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 39 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 40 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 41 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Headlines
Prospects
Dignity for Women As Vat Exemption on Sanitary Protection To Be Implemented in 2019
Effects of the Vat Exemption To Increase Over Time
Product Innovation and the Large Female Population Anticipated To Lead To Greater Usage
Competitive Landscape
the Lion Match Company Continues Its Product Diversification in Sanitary Protection
Leading Brands Remain Relevant by Tailoring Product Ranges and Offerings To Specific Segments of the Female Population
Vat Exemption To Support Economy Brands
Category Data
Table 42 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 43 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 44 Retail Sales of Tampons by Application Format: % Value 2013-2018
Table 45 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 46 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 47 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 48 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023
Headlines
Prospects
Baby Wipes Not Only Utilised for Babies
the Power of Social Media and Pressure Groups Need To Be Considered
Private Label Remains Popular Amongst Cash-strapped Consumers
Competitive Landscape
Wide Product Assortment Bodes Well for Value Sales and Growth
Home Care Wipes and Floor Cleaning Systems Continues To Grow, Mainly Due To the Presence of Private Label
Convenience and Effectivness the Most Popular Attributes Among Consumers
Category Data
Table 49 Retail Sales of Wipes by Category: Value 2013-2018
Table 50 Retail Sales of Wipes by Category: % Value Growth 2013-2018
Table 51 NBO Company Shares of Retail Wipes: % Value 2014-2018
Table 52 LBN Brand Shares of Retail Wipes: % Value 2015-2018
Table 53 Forecast Retail Sales of Wipes by Category: Value 2018-2023
Table 54 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023
Headlines
Prospects
Regulation Ensures Quality and Control As Consumers Aspire To Two-ply Formats
Oversupply As A Number of Small Players Enter Retail Tissue
Paper Towels Performs Well
Competitive Landscape
No-frills Packaging Remains Popular for Economy Brands
Twinsaver Maintains Its Strong Position Thanks To Continued Innovation and Investment
Private Label Remains Popular
Category Data
Table 55 Retail Sales of Tissue by Category: Value 2013-2018
Table 56 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 57 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 58 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 59 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 60 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook