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Tissue and Hygiene in South Africa

Tissue and Hygiene in South Africa

As economic burdens continue to hamper South African consumers’ spending patterns, it is evident that consumers continue to demand value offerings. Value propositions remain apparent as retailers continue with price promotions throughout the year and increase the visibility of private label alternatives alongside leading brands. Product innovation and consumer awareness remain key differentiators in sanitary protection, with many brands identifying the needs of teenage users in particular. Withi...

Euromonitor International's Tissue and Hygiene in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


TISSUE AND HYGIENE IN SOUTH AFRICA
Euromonitor International
March 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Consumers Continue To Demand Value Offerings
Increased Private Label Alternatives, Price Promotions and Economical Pack Sizes
SCA Hygiene Products Splits, Twinsaver Group Acquires Validus Medical and Sylko
Traditional Bricks-and-mortar Stores Dominate
Consumer Price Inflation Influences Volume Growth
Market Indicators
Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Both Afh Hygiene and Afh Tissue Record Positive Growth
Afh Toilet Paper Biggest Contributor To Afh Tissue
Competitive Landscape
Twinsaver To Improve Its Position With Zar580 Million-rand Investment and Acquisitions
Continued Innovation, Investment and Acquisitions To Drive Growth
Category Data
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2016-2017
Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2016-2017
Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2016-2017
Table 25 Sales of Away-From-Home Wipers by Format through Public: % Value 2016-2017
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 27 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 29 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Headlines
Prospects
Adult Incontinence Remains Niche Due To Small Population Above the Age of 65
Clicks Only Notable Player To Provide Private Label Alternatives
Competitive Landscape
SCA Hygiene Now Falls Under Essity Brand
Essity Remains Dominant Player Thanks To Tena Product Range
Moderate/heavy Adult Incontinence To Drive Moderate Growth Over Forecast Period
Category Data
Table 30 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 31 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 33 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 34 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 35 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Headlines
Prospects
Promotional Activity and Competition Between Leading Brands Ensure Value Offerings
Private Label Catering To Cash-strapped Parents
Advice From Trusted Sources Remains Important for First-time Parents
Competitive Landscape
Product Positioning Within Leading Retailers
Pampers Premium Care Pants Proving To Be A Big Hit
Huggies Continues With Innovation To Ensure Broad Product Range
Category Data
Table 36 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 37 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 38 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 39 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 40 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 41 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Headlines
Prospects
Consumption Per Capita Higher in South Africa Than Other African Countries
Value-for-money Offerings Remain Popular
Product Innovation and Consumer Awareness Remain Key Differentiators
Competitive Landscape
Premier Foods Leads, Closely Followed by Procter & Gamble
Leading Brands Identify the Needs of Teenage Users
Future Performance of Product Offerings and Formats
Category Data
Table 42 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 43 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 44 Retail Sales of Tampons by Application Format: % Value 2012-2017
Table 45 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 46 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 47 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 48 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Headlines
Prospects
Private Label Offerings on the Rise
Baby Wipes Are Being Used for More Than Just the Little Ones
Wide Product Assortment
Competitive Landscape
Baby Wipes and Facial Cleaning Wipes Are the Most Lucrative Categories
Clicks Exclusive Baby Club Card Offerings
Other Wipes Categories Recording Positive Growth
Category Data
Table 49 Retail Sales of Wipes by Category: Value 2012-2017
Table 50 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 51 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 52 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 53 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 54 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022
Headlines
Prospects
Pricing Remains Competitive As Consumers Seek Value-for-money Offerings
Consumers Willing To Trade Down If They Deem the Price To Be Relevant
Competition Increasing From Private Label Alternatives
Competitive Landscape
Twinsaver's Multimillion Rand Investment Cements Its Dominant Position
Packaging Being Used As A Key Differentiator
Category Data
Table 55 Retail Sales of Tissue by Category: Value 2012-2017
Table 56 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 58 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 59 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 60 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

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