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Tissue and Hygiene in Singapore

Tissue and Hygiene in Singapore

The demographic profile of Singapore profoundly affects product categories such as nappies/diapers/pants and adult incontinence. The declining birth rate and a shrinking family nucleus translates into sluggish growth for nappies/diapers/pants category, while Singapore’s ageing population underscores the prospects for the adult incontinence category. Hence in terms of maturity, there are greater prospects for value and volume sales growth in adult incontinence than nappies. However, an ageing pop...

Euromonitor International's Tissue and Hygiene in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


TISSUE AND HYGIENE IN SINGAPORE
Euromonitor International
March 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Changes in Population Structure Result in Trade-offs for Different Product Categories
Environmentally-friendly Options Are Slow To Catch on in Singapore
International Players Continue To Lead With Strong Brand Reputation and Trust
Supermarkets Remains Most Popular Channel Despite Competition
Expected Growth Driven by Premiumisation and Additional Features in Products
Market Indicators
Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Sociodemographic Trends Affect Volume Growth of Afh Tissue and Hygiene
Rising Costs and Economic Growth Support Value Growth of Afh Tissue and Hygiene
Accommodation-sharing Platforms and Hand Driers To Affect Growth
Competitive Landscape
Kimberly-Clark Leads Afh Tissue Through Its Extensive Product Variants
Manufacturers Gain Sales Share Through Exclusive Deals
Category Data
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2016-2017
Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2016-2017
Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2016-2017
Table 25 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 27 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Headlines
Prospects
Slow Birth Rate in Singapore Continues To Influence the Outlook
Pants Format Becomes Increasingly Popular
Despite the Rise of Premium Options, Economy Products Are Here To Stay
Competitive Landscape
Online Retailers Use Promotional Deals To Boost Sales
Companies and Manufacturers Move Towards More Premium Products
Mamy Poko Remains the Strongest Performing Brand in Singapore
Category Data
Table 29 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 30 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 31 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 32 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 33 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 34 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Headlines
Prospects
Towels Remain More Popular Than Tampons in Singapore
Scented Towels Slowly Gain Traction
Little Interest in Reusable Options in Singapore
Competitive Landscape
A Handful of Corporations Dominate
Companies Seek To Drive Growth Primarily Through Product Segmentation
Category Data
Table 35 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 36 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 37 Retail Sales of Tampons by Application Format: % Value 2012-2017
Table 38 Retail Sales of Sanitary Towels by Type of Use: % Value 2012-2017
Table 39 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 40 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 41 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 42 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Headlines
Prospects
Personal Wipes Continues To Gain Popularity With Increasing Hygiene Awareness
Uncertain Outlook for Specific Wipes Due To Social Factors
Wipes With Additional Features Are Expected To Grow in the Coming Years
Competitive Landscape
Beiersdorf (s) Pte Ltd Leads A Fragmented Category
Innovation To Address Consumer Concerns
Private Label Gains Traction at the Expense of Mass Brands
Category Data
Table 43 Retail Sales of Wipes by Category: Value 2012-2017
Table 44 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 45 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 46 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 47 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 48 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022
Headlines
Prospects
Rise of Eco-friendliness and Paper Alternatives Due To Consumer Concerns
Increasing Thickness Supports Volume Growth of Otherwise Saturated Retail Tissue
Non-essential Categories Face Gloomy Outlook
Competitive Landscape
Kimberly-Clark Maintains A Narrow Lead
Producers of Economy Brands and Private Label To Target Wealthier Consumers
Green Brand Producers Seek To Emphasise Additional Benefits To Consumers
Category Data
Table 49 Retail Sales of Tissue by Category: Value 2012-2017
Table 50 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 51 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 52 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 53 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 54 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022
Headlines
Prospects
Favourable Prospects Due To the Ageing Population in Singapore
Light Adult Incontinence Is Expected To Grow
Competitive Landscape
Essity Remains the Dominant Player in Adult Incontinence
More Affordable Options Are Made Available
Category Data
Table 55 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 56 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 58 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 59 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 60 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

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