Tissue and Hygiene in Serbia

TISSUE AND HYGIENE IN SERBIA

Euromonitor International

March 2018

LIST OF CONTENTS AND TABLES

Executive Summary

Favourable Economic Conditions Lead To Accelerated Growth of Tissue and Hygiene in 2017

Baby Wipes Starts Declining in 2017, Whilst Other Wipes Categories Develop Faster

Procter & Gamble, Drenik Nd Keep Losing Value Share, But Still Clearly Lead Tissue and Hygiene

Non-grocery Specialists and Internet Retailing Growing

Further Growth Expected Over the Forecast Period

Market Indicators

Table 1 Birth Rates 2012-2017

Table 2 Infant Population 2012-2017

Table 3 Female Population by Age 2012-2017

Table 4 Total Population by Age 2012-2017

Table 5 Households 2012-2017

Table 6 Forecast Infant Population 2017-2022

Table 7 Forecast Female Population by Age 2017-2022

Table 8 Forecast Total Population by Age 2017-2022

Table 9 Forecast Households 2017-2022

Market Data

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017

Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017

Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017

Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017

Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017

Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017

Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017

Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022

Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Sources

Summary 1 Research Sources

Headlines

Prospects

Volume Growth of Afh Paper Towels Slows Down Again in 2017

Growing Number of Tourists Benefits Afh Toilet Paper

Increase in Disposable Income Level Also Boosts Growth

Competitive Landscape

Domestic and Regional Players in A Better Position Compared To Large International Companies

Category Data

Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017

Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017

Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017

Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017

Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2017-2022

Table 24 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Headlines

Prospects

Relatively High Current Value Growth Present Only Due To Inflation

Economic and Political Factors Negatively Influence the Category

Disposable Pants Sees the Best Performance in 2017

Competitive Landscape

Procter & Gamble Dominates Serbian Nappies/diapers/pants

Almost No Products Positioned As Organic/natural As of 2017

No Significant New Product Launches in 2017

Category Data

Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017

Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017

Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017

Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017

Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022

Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Headlines

Prospects

Standard Towels Grows More Slowly Than Slim/thin/ultra-thin Towels

Tampons Remain Relatively Unpopular

Pantyliners Grow in Popularity

Competitive Landscape

Procter & Gamble Leads Sanitary Protection in 2017

Domestic Presence Remains Limited

Private Label Presence Growing

Category Data

Table 31 Retail Sales of Sanitary Protection by Category: Value 2012-2017

Table 32 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017

Table 33 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017

Table 34 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017

Table 35 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022

Table 36 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Headlines

Prospects

Baby Wipes Products Continue To Serve A Wide Variety of Purposes in Serbia

Facial Cleansing Wipes and Baby Wipes See the Worst Performance Within Personal Wipes in 2017

Natural/organic Wipes Products Remain Scarce in Serbia

Competitive Landscape

Popularity of Baby Wipes Benefits Beiersdorf in Serbia

Private Label Lines Increase Their Combined Share

Marketing Activities Still at A Relatively Low Level

Category Data

Table 37 Retail Sales of Wipes by Category: Value 2012-2017

Table 38 Retail Sales of Wipes by Category: % Value Growth 2012-2017

Table 39 NBO Company Shares of Retail Wipes: % Value 2013-2017

Table 40 LBN Brand Shares of Retail Wipes: % Value 2014-2017

Table 41 Forecast Retail Sales of Wipes by Category: Value 2017-2022

Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Headlines

Prospects

Paper Towels Performs the Best in 2017

Toilet Paper Remains the Most Important Category Within Retail Tissue

Recycled Toilet Paper Keeps Declining

Competitive Landscape

Toilet Paper Brand Paloma Leads Retail Tissue

Perfex Brand Remains Close Behind the Leader

Mid-priced and Premium Brands Often Offered at Discounted Prices

Category Data

Table 43 Retail Sales of Tissue by Category: Value 2012-2017

Table 44 Retail Sales of Tissue by Category: % Value Growth 2012-2017

Table 45 NBO Company Shares of Retail Tissue: % Value 2013-2017

Table 46 LBN Brand Shares of Retail Tissue: % Value 2014-2017

Table 47 Forecast Retail Sales of Tissue by Category: Value 2017-2022

Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Headlines

Prospects

Rx/reimbursement Incontinence Exists in Serbia, But Does Not Impact Retail Adult Incontinence

Ageing Population Dictates Growing Demand for Retail Adult Incontinence

Stigma Surrounding Usage of Adult Incontinence Products Slowly Disappearing

Competitive Landscape

Essity Inherits the Leading Position in Retail Adult Incontinence From Its Predecessor SCA Group

Domestic Producers Remain Negligible

No Private Label Lines Available

Category Data

Table 49 Sales of Retail Adult Incontinence by Category: Value 2012-2017

Table 50 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017

Table 51 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017

Table 52 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017

Table 53 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022

Table 54 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Headlines

Prospects

No Changes in Regulations Observed

Suppliers Regulated by the Law on Public Procurement

Category Data

Table 55 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2012-2017

Table 56 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2012-2017

Table 57 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2017-2022

Table 58 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2017-2022

Tissue and Hygiene in Serbia

Tissue and hygiene in Serbia recorded healthy current value growth during 2017. The growth was notably above the country’s inflation rate, meaning that it was on the positive side in constant value terms as well. One of the main factors that influenced this kind of development can be found in improved general economic conditions. The long-awaited end of the Serbian government’s austerity measures was announced in the beginning of 2017 and was set to occur in January 2018. This has motivated many...

Euromonitor International's Tissue and Hygiene in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.