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Tissue and Hygiene in Romania

Tissue and Hygiene in Romania

Tissue and hygiene had a positive performance in 2017, boosted mainly by consumers’ rising incomes. Not only did Romania record EU’s fastest GDP growth in 2017 but its population’s disposable incomes also saw improvements. This made consumers more likely to allocate larger sums of money for tissue and hygiene products. Changing consumer lifestyles are also leading them to choose more expensive and highly qualitative tissue and hygiene. Brand owners are encouraging consumption as well by constant...

Euromonitor International's Tissue and Hygiene in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


TISSUE AND HYGIENE IN ROMANIA
Euromonitor International
March 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Another Year of Growth for Tissue and Hygiene in Romania
Towards A More Modern Consumer
Fierce Competition Within Tissue and Hygiene in Romania
Modern Retailers Dominate Tissue and Hygiene Sales
Positive Projections for the Market in Romania
Market Indicators
Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Afh Adult Incontinence Is Underdeveloped in Romania
Ageing Population, Increasing Nursing Home Population To Boost Incontinence Sales Over the Forecast Period
Afh Tissue Thrives As Romanians Go Out More Than Before
Competitive Landscape
Domestic Producers Are Leading Value Sales
Private Label Is Gaining Ground
Category Data
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 23 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 24 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 25 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Headlines
Prospects
Nappies/diapers/pants Resume Growth
Standard Nappies/diapers Continue To Be the Most Demanded Products
Competitive Landscape
Pampers Is the Most Popular Brand
Brand Owners Rely on New Product Development
More Efficient Marketing From the Players
Category Data
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Headlines
Prospects
Sanitary Protection on the Rise in Romania
Migration Towards Premium, Diversifying Portfolios, Wider Distribution To Support Growth
Consumers' Rising Sophistication Benefits Pantyliners and Ultra-thin Towels
Competitive Landscape
Always Remains the Leading Brand
Brand Owners Take Advantage of the Potential of Various Consumer Segments
Companies Are More Involved in Corporate Social Responsibility Campaigns
Category Data
Table 32 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 33 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 34 Retail Sales of Tampons by Application Format: % Value 2012-2017
Table 35 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 36 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 37 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 38 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Headlines
Prospects
Good Performance for Wipes Value Sales in 2017
Search for Convenience Shapes the Evolution of Home Care Wipes
Consumers of Personal Wipes Are More Sophisticated
Competitive Landscape
Asil Still Holds the Leading Value Share
Private Label Gaining Traction in This Category
Within Baby Wipes, Market Players Are Launching Organic and Ecological Products
Category Data
Table 39 Retail Sales of Wipes by Category: Value 2012-2017
Table 40 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 41 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 42 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 43 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 44 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022
Headlines
Prospects
A Shift Towards High-quality Products
Higher Income, Education Set To Boost Retail Tissue Consumption
Toilet Paper Dominates Retail Tissue Sales
Competitive Landscape
Retail Tissue Is A Fragmented Category in Romania
New Product Development Drives Growth
Local Manufacturers Keep Expanding Their Operations
Category Data
Table 45 Retail Sales of Tissue by Category: Value 2012-2017
Table 46 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 47 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 48 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 49 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 50 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022
Headlines
Prospects
Lack of Awareness of Adult Incontinence Products Opens Area for Growth
Moderate/heavy Adult Incontinence Is the Norm Within the Category
Hypermarkets Are Consumers' Favourite Shopping Destination
Competitive Landscape
Bella Romania Remains the Most Successful Brand Owner
Carrefour Private Label Sees Double-digit Growth
There Is Large Room for Efforts To Increase Brand Visibility
Category Data
Table 51 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 52 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 53 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 54 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 55 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 56 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

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