The strong performance of the Portuguese economy continues to give positive signs. Exports are increasing and the unemployment rate is in decline. Consumer confidence has also hit record highs due to recovering purchasing power, which has had a positive impact on several markets and various fmcg industries, including tissue and hygiene. Investment in innovation and promotional activity among leading manufacturers also contributed to positive growth in tissue and hygiene in 2016.
Euromonitor International's Tissue and Hygiene in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Tissue and Hygiene market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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