Market Research Logo

Tissue and Hygiene in Poland

Tissue and Hygiene in Poland

In 2018, tissue and hygiene recorded strong and steady growth across most categories. Principally, the growth was stimulated by new product development that followed two key trends; convenience and ecology. Poles are more knowledgeable about adequate hygiene and search for products that would deliver required support. Design has become increasingly important, with colours and shapes differentiating between competitors. Producers are bringing innovation to their products that offer greater comfor...

Euromonitor International's Tissue and Hygiene in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Tissue and Hygiene in Poland
Euromonitor International
March 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Significant Growth for Tissue and Hygiene
New Product Development Stimulates Sales
Private Label Experiences Highest Value Share Gain
Discounters and Internet Retailing Increase Value Sales
Steady Growth Expected Over the Forecast Period
Market Indicators
Table 1 Birth Rates 2013-2018
Table 2 Infant Population 2013-2018
Table 3 Female Population by Age 2013-2018
Table 4 Total Population by Age 2013-2018
Table 5 Households 2013-2018
Table 6 Forecast Infant Population 2018-2023
Table 7 Forecast Female Population by Age 2018-2023
Table 8 Forecast Total Population by Age 2018-2023
Table 9 Forecast Households 2018-2023
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Growth in Horeca and Corporate Business Has Positive Impact on Afh Sales
Growing Awareness of Higher Hygiene Impacts Demand for Away-from-home Tissue
Ageing Population Contributes To Away-from-home Hygiene Sales
Competitive Landscape
Tork by Essity Develops Sales Across Away-from-home Channels
SCA Hygiene Products Among Leading Competitors
Ecological Trend Impacts New Product Development
Category Data
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2014-2018
Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2013-2018
Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2013-2018
Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2013-2018
Table 25 Sales of Away-From-Home Wipers by Format through Public: % Value 2013-2018
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 27 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 29 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Headlines
Prospects
Growing Number of Older Adults Impacts Level of Sales
Moderate/heavy Adult Incontinence Holds Highest Value Share
Health and Beauty Specialist Retailers Is Largest Distribution Channel
Competitive Landscape
Tzmo Retains Leadership
Essity Ranks Second
New Brands Emerge
Category Data
Table 30 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 31 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 33 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 34 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 35 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Headlines
Prospects
New Product Development Stimulates Sales
Lower Vat Expected To Impact Average Unit Price
Ecological Trend Intensifies in Nappies/diapers/pants
Competitive Landscape
Jeronimo Martins Leads Nappies/diapers/pants
Procter & Gamble Records Fastest Current Value Growth
New Brands Emerge
Category Data
Table 36 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 37 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 39 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 40 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 41 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Headlines
Prospects
Perceived Comfort Shapes Consumers' Purchasing Decisions
New Product Development Leads To Rapid Growth for Pantyliners
Strong Decline for Standard Towels Without Wings
Competitive Landscape
Procter & Gamble Strengthens Leadership
Private Label Retains Strong Presence Within Sanitary Protection
Carrefour Polska Records Rapid Value Growth in Pantyliners
Category Data
Table 42 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 43 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 44 Retail Sales of Tampons by Application Format: % Value 2013-2018
Table 45 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 46 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 47 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 48 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023
Headlines
Prospects
Convenience Stimulates Sales for Wipes
All Purpose Cleaning Wipes Records Fastest Current Value Growth
Baby Wipes Holds Largest Overall Value Share
Competitive Landscape
Harper Hygienics Leads Wipes
Omega Pharma With Lactacyd the Fastest Growing Brand
Private Label Strengthens Presence in Wipes
Category Data
Table 49 Retail Sales of Wipes by Category: Value 2013-2018
Table 50 Retail Sales of Wipes by Category: % Value Growth 2013-2018
Table 51 NBO Company Shares of Retail Wipes: % Value 2014-2018
Table 52 LBN Brand Shares of Retail Wipes: % Value 2015-2018
Table 53 Forecast Retail Sales of Wipes by Category: Value 2018-2023
Table 54 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023
Headlines
Prospects
Daily Requirements Result in Continuous, High Demand
Average Unit Price Rises Due To New Product Development
Premium Products Gain Greater Interest
Competitive Landscape
Velvet Care Strengthens Leadership
Discounters Gains Most Ground
Private Label Gains Further Consumer Trust
Category Data
Table 55 Retail Sales of Tissue by Category: Value 2013-2018
Table 56 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 57 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 58 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 59 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 60 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023
Headlines
Prospects
Growing Awareness in Result of Popularisation
Ageing Population Stimulates Growth
New Legal Regulation Increases Allowance for Rx/reimbursement Adult Incontinence
Category Data
Table 61 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2013-2018
Table 62 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2013-2018
Table 63 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
Table 64 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report