Tissue and Hygiene in Pakistan

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,650	42 Pages	Euromonitor International	June, 2023	EP18046792

Best Price Guarantee
Price	from $2,650
Length	42 Pages
Publisher	Euromonitor International
Published Date	June, 2023
SKU	EP18046792

Tissue and Hygiene in Pakistan

Retail tissue and hygiene benefited from the outbreak of Coronavirus (COVID-19) in 2020, as the pandemic increased awareness of the importance of hygiene and cleanliness to offer resistance to the virus. The spikes in volume growth in retail tissue in 2020 were followed by decreases in 2021, although market sizes remained higher than in 2019. Meanwhile, high hygiene awareness continued to push volume growth in retail hygiene. In 2022, both retail tissue and retail hygiene posted strong volume gr...

Euromonitor International's Tissue and Hygiene in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Tissue and Hygiene in Pakistan
Euromonitor International
June 2023
List Of Contents And Tables
TISSUE AND HYGIENE IN PAKISTAN
EXECUTIVE SUMMARY
Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS: Table 1 Birth Rates 2017-2022; Table 2 Infant Population 2017-2022; Table 3 Female Population by Age 2017-2022; Table 4 Total Population by Age 2017-2022; Table 5 Households 2017-2022; Table 6 Forecast Infant Population 2022-2027; Table 7 Forecast Female Population by Age 2022-2027; Table 8 Forecast Total Population by Age 2022-2027; Table 9 Forecast Households 2022-2027
MARKET DATA: Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022; Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022; Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022; Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022; Table 14 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022; Table 15 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022; Table 16 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027; Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES: Summary 1 Research Sources
SANITARY PROTECTION IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong sales growth in sanitary protection in line with urbanisation effects
Greater availability and accessibility of sanitary protection pushes sales
Procter & Gamble continues to dominate the category
PROSPECTS AND OPPORTUNITIES
Growth to remain strong as urbanisation accelerates
Customisation and personalisation are likely to be more visible in the product offer
Growth in local production although there is no real threat to the multinational leaders
CATEGORY DATA: Table 18 Retail Sales of Sanitary Protection by Category: Value 2017-2022; Table 19 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022; Table 20 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022; Table 21 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022; Table 22 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027; Table 23 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
NAPPIES/DIAPERS/PANTS IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increasing awareness and education drive strong growth in 2022
Polarised demand remains a factor in 2022
Health and beauty specialists is a significant channel but small local grocers dominates
PROSPECTS AND OPPORTUNITIES
Growing urban population to underpin the performance of nappies/diapers over the forecast period
The shift to branded products is set to continue
Large price-sensitive population offers opportunities for local players
CATEGORY DATA: Table 24 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022; Table 25 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022; Table 26 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022; Table 27 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022; Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027; Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
RETAIL ADULT INCONTINENCE IN PAKISTAN
2022 DEVELOPMENTS
WIPES IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Improving economic conditions push sales of wipes
More women in the workforce increases the need for fast and convenient personal hygiene solutions
Strong multinational brands limit the room for manoeuvre for competitors
PROSPECTS AND OPPORTUNITIES
Demand to increase considerably over the forecast period
Hygiene-focused wipes are likely to grow in popularity
Leading players to push sales via education
CATEGORY DATA: Table 30 Retail Sales of Wipes by Category: Value 2017-2022; Table 31 Retail Sales of Wipes by Category: % Value Growth 2017-2022; Table 32 NBO Company Shares of Retail Wipes: % Value 2018-2022; Table 33 LBN Brand Shares of Retail Wipes: % Value 2019-2022; Table 34 Forecast Retail Sales of Wipes by Category: Value 2022-2027; Table 35 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
RETAIL TISSUE IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Healthy growth on the back of strong demographic trends
Packages Ltd leads domestic domination of retail tissue
A move away from traditional ways of living fosters demand in 2022
PROSPECTS AND OPPORTUNITIES
Greater exposure to modern living trends to stimulate a need for retail tissue
Western-style flushable toilets boost the use of toilet paper while boxed facial tissues enjoy an upmarket image
The competitive landscape is unlikely to see any major shifts
CATEGORY DATA: Table 36 Retail Sales of Tissue by Category: Value 2017-2022; Table 37 Retail Sales of Tissue by Category: % Value Growth 2017-2022; Table 38 NBO Company Shares of Retail Tissue: % Value 2018-2022; Table 39 LBN Brand Shares of Retail Tissue: % Value 2019-2022; Table 40 Forecast Retail Sales of Tissue by Category: Value 2022-2027; Table 41 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
AWAY-FROM-HOME TISSUE AND HYGIENE IN PAKISTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Away-from-home demand rebounds as society reopens
Toilet paper and napkins become must-have in horeca
Local manufacturers maintain AFH stronghold
PROSPECTS AND OPPORTUNITIES
Economic recovery to increase provision of AFH products in business/industry and horeca
Key review period trends to continue to widen the appeal of AFH products
Focus on preventative health, convenience and comfort to spur AFH sales
CATEGORY DATA: Table 42 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022; Table 43 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022; Table 44 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022; Table 45 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022; Table 46 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2022-2027; Table 47 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027