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Tissue and Hygiene in the Netherlands

Tissue and Hygiene in the Netherlands

Tissue and hygiene in the Netherlands continued on a positive growth trajectory in 2017 thanks to the booming Dutch economy. Growth was registered in volume and value terms, with demographics playing a major role in driving volume, whilst value sales were partly influenced by unit price increases due to inflation and a general move towards premium products within some categories in tissue and hygiene.

Euromonitor International's Tissue and Hygiene in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


TISSUE AND HYGIENE IN THE NETHERLANDS
Euromonitor International
April 2018
LIST OF CONTENTS AND TABLES
Executive Summary
A Positive Year for Tissue and Hygiene Again, Thanks To the Growing Dutch Economy
Manufacturers Focus on Premium Products for Product Uniqueness
Leading International Companies Face Tough Competition From Private Label
Internet Retailing Channel Becoming Increasingly Important in Tissue and Hygiene
Positive Prospects for Tissue and Hygiene
Market Indicators
Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Strong Dutch Economy Boosts Sales in Afh Tissue and Hygiene
Demographic Dynamics Influence Volumes in Afh Tissue and Hygiene
Unit Prices of Afh Retail Tissue and Hygiene Increase on Average in 2017
Competitive Landscape
Essity Nederland Retains Leading Position in Afh Tissue and Hygiene
Kimberly-Clark Is Also Active in Afh Retail and Hygiene
Category Data
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2016-2017
Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2016-2017
Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2016-2017
Table 25 Sales of Away-From-Home Wipers by Format through Public: % Value 2016-2017
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 27 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 29 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Headlines
Prospects
Favourable Economic Conditions Drive Per Capita Consumption of Nappies/diapers/pants
Slight Increase in Child Population Has A Positive Effect on Volume Sales of Nappies/diapers/pants
Dutch Parents Turn To Internet Retailing for Special Offers
Competitive Landscape
Procter & Gamble Nederland Leads Nappies/diapers/pants, But Faces Tough Competition
Unilever Nederland Enters Nappies/diapers/pants
Kimberly-Clark Rethinks Channel Strategy on Standard Nappies/diapers
Category Data
Table 30 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 31 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 33 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 34 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Headlines
Prospects
"
"sustainable Menstruating A Hot Topic, But at the Expense of Sanitary Protection
Per Capita Consumption of Sanitary Protection Is Declining
Tampons Suffer Worst Decline in Sanitary Protection
Competitive Landscape
Procter & Gamble Nederland Retains Leading Position in Sanitary Protection
Essity Nederland Gains From Innovative Marketing
Niche Players Growing From A Small Base
Category Data
Table 36 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 37 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 38 Retail Sales of Tampons by Application Format: % Value 2012-2017
Table 39 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 40 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 41 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 42 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Headlines
Prospects
Stable Economic Conditions Set Stage for Growth of Wipes
the Need for Convenience and Hygiene Drives Growth in Personal Wipes
Outdated Wipes Decline Whilst Potential for Less Mature Categories Remains Positive
Competitive Landscape
Procter & Gamble Leads Wipes in 2017, Followed Closely by Kimberly-Clark
Essity Nederland Continues To Invest in New Product Development
Private Label Making Inroads in Wipes
Category Data
Table 43 Retail Sales of Wipes by Category: Value 2012-2017
Table 44 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 45 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 46 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 47 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 48 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022
Headlines
Prospects
Premiumisation Trend Boosts Retail Tissue Value Sales
Per Capita Consumption of Retail Tissue Is Declining
Recycled Toilet Paper Continues To Decline in the Netherlands
Competitive Landscape
Established Brands Struggle To Maintain Value Share in Retail Tissue
Private Label Dominates in Retail Tissue
Upcoming Small Brand Renova Sets Out To Distinguish Itself in Retail Tissue
Category Data
Table 49 Retail Sales of Tissue by Category: Value 2012-2017
Table 50 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 51 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 52 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 53 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 54 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022
Headlines
Prospects
Stricter Guidelines for Reimbursed Incontinence Costs Benefit Retail Adult Incontinence
Demographics Favour Volume Growth of Retail Adult Incontinence
Cultural Taboos Still Pose A Challenge But Supermarkets Increase Product Variety
Competitive Landscape
Essity Nederland Retains Its Leading Position in A Largely Concentrated Category
Established Brands Lose Value Share To Small Players
Private Label Slowly Making Headway But Still Small
Category Data
Table 55 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 56 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 58 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 59 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 60 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Headlines
Prospects
Curbing Rising Healthcare Costs Puts A Limit on Rx/reimbursement Adult Incontinence Costs
Other Treatment To Alleviate Incontinence Also Threatens Reimbursed Adult Incontinence
Population Dynamics Driving Rx/reimbursement Adult Incontinence Costs
Category Data
Table 61 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2012-2017
Table 62 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2012-2017
Table 63 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2017-2022
Table 64 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2017-2022

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