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Tissue and Hygiene in Morocco

Tissue and Hygiene in Morocco

There has been a noticeable change in the hygiene habits of local households, thanks to growing awareness of the importance of hygiene. This strongly benefited the tissue and hygiene market in Morocco in 2017. A wide range of consumers from all income groups increased their spending on such products in order to fulfil their expectation of having a healthy and more hygienic lifestyle. Urbanisation in Morocco benefited sales of tissue and hygiene products, especially in categories such as sanitary...

Euromonitor International's Tissue and Hygiene in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


TISSUE AND HYGIENE IN MOROCCO
Euromonitor International
April 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Positive Performance for Tissue and Hygiene in Morocco in 2017
Economy Brands Lead in Morocco
Procter & Gamble Maroc Leads Tissue and Hygiene in Value Terms
Modern Retailers Are Gaining Value Share
Healthy, Positive Performance Expected Over the Forecast Period
Market Indicators
Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
A Positive Performance Is Expected Over the Forecast Period
Afh Adult Incontinence Records the Fastest Growth
the Overall Performance of Afh Tissue and Hygiene in Morocco in 2017
Competitive Landscape
Brior Leads Afh Tissue and Hygiene in Morocco
Domestic Players Are Still Positioned in the Economy Segment
Afh Tissue Remains the Main Category
Category Data
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 24 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Headlines
Prospects
Strong Growth Expected Over the Forecast Period
Improving Health Standards Drive Sales
New Launches Are Labelled baby Dry and premium Care
Competitive Landscape
Novatis Group Maintains Its Lead
Local Companies Outsell International Companies Thanks To Their Low-cost Strategies
Discounting Is the Main Company Strategy
Category Data
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Headlines
Prospects
Growing Hygiene Awareness
Sanitary Protection Is Set To Record Strong Growth
New Launches Are Labelled Ultra-soft Or uses Natural Ingredients
Competitive Landscape
Procter & Gamble Maroc Maintains Its Lead in Sanitary Protection
Slim/thin/ultra-thin Towels With Wings Gains Share
International Companies Continue To Dominate
Category Data
Table 31 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 32 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 33 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 34 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 35 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 36 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Headlines
Prospects
Strong Growth Expected in Wipes
the Shift From Cloth Alternatives
Overall Performance of Wipes in 2017
Competitive Landscape
Johnson & Johnson Maroc Maintains Its Lead in Wipes
International Players Outperform Local Players in Wipes
the Launch of Skin-friendly Products
Category Data
Table 37 Retail Sales of Wipes by Category: Value 2012-2017
Table 38 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 39 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 40 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 41 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022
Headlines
Prospects
Retail Tissue Is Expected To See Strong Growth
Overall Performance of Retail Tissue in 2017
Threats To Sales
Competitive Landscape
Brior Leads Retail Tissue
Local Players Lead Retail Tissue
Local Production Is Expected To Increase in Morocco
Category Data
Table 43 Retail Sales of Tissue by Category: Value 2012-2017
Table 44 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 45 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 46 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 47 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022
Headlines
Prospects
Strong Growth Expected Over the Forecast Period
Threats and Opportunities Over the Forecast Period
Sales Are Growing From A Small Base
Competitive Landscape
Novatis Group Continues To Lead Adult Incontinence
Novatis Group Sees the Biggest Growth in Value Share in 2017
Many Brands Are Launched in the Market in 2016
Category Data
Table 49 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 50 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 51 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 52 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 53 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 54 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

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