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Tissue and Hygiene in Malaysia

TISSUE AND HYGIENE IN MALAYSIA
Euromonitor International
March 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Tissue and Hygiene Records Robust Growth in 2017
Price Remains Significant Factor When Purchasing Tissue and Hygiene
Nibong Tebal Paper Mill Sdn Bhd Continues To Lead Tissue and Hygiene
Bricks-and-mortar Stores Remain Most Important Channel
Positive Outlook Is Set for Tissue and Hygiene Over Forecast Period
Market Indicators
Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Mushrooming of Foodservice and Tourism Aids Growth of Away-from-home Tissue
Expansion of Healthcare Institutions To Create Opportunities for Away-from-home Tissue and Hygiene
Competitive Landscape
SCA Hygiene (m) Sdn Bhd Dominates Sales in Away-from-home Hygiene
Lack of Involvement in Marketing Activities From Away-from-home Tissue Manufacturers
Category Data
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2016-2017
Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2016-2017
Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2016-2017
Table 25 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 27 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Headlines
Prospects
Disposable Pants' Increasing Popularity Linked To More Women Joining the Workforce
New Product Innovation With Focus on Improved Functionality Remains Purchasing Priority
Internet Retailing To Gain Higher Momentum
Competitive Landscape
Greater Competition With Entrance of Another International Player
Further Intense Competition Predicted
Private Label Holds Low Share
Category Data
Table 29 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 30 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 31 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 32 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 33 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 34 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Headlines
Prospects
Pantyliners Continue Growing With Increasing Awareness of Female Hygiene
Increasing Eco-friendly Movement To Influence Reusable Alternatives for Sanitary Protection
Tampons Predicted To Continue To Record Slower Growth
Competitive Landscape
Kimberly-Clark Retains Leading Position With Continuous Product Development
International Manufacturers Continue To Dominate Sanitary Protection
Category Data
Table 35 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 36 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 37 Retail Sales of Tampons by Application Format: % Value 2012-2017
Table 38 Retail Sales of Sanitary Towels by Type of Use: % Value 2012-2017
Table 39 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 40 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 41 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 42 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Headlines
Prospects
Convenience To Further Drive Sales of Wipes
Growing Concern Over Infectious Diseases To Drive Demand for Personal Wipes
Multifunctionality of Baby Wipes Helps Ensure Continuous Demand
Competitive Landscape
Mid-priced and Economy Brands Growing in Popularity
Increasing Number of Eco-friendly Baby Wipes
Category Data
Table 43 Retail Sales of Wipes by Category: Value 2012-2017
Table 44 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 45 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 46 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 47 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 48 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022
Headlines
Prospects
Cultural and Religious Traditions To Limit Growth in Toilet Paper
Retail Tissue Promises More Room To Grow With Improved Living Standards
Competitive Landscape
Strong Competition From Domestic Companies
Green Retail Tissue Still at Nascent Stage
Category Data
Table 49 Retail Sales of Tissue by Category: Value 2012-2017
Table 50 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 51 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 52 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 53 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 54 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022
Headlines
Prospects
Significant Potential for Light Incontinence Thanks To Increasing Female Hygiene Awareness
Lower Price Remains An Important Driver of Future Growth
An Ageing Nation To Help Retail Adult Incontinence Grow
Competitive Landscape
Essity Dominates Category
Greater Involvement in Marketing Activities To Promote Sales
Category Data
Table 55 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 56 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 58 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 59 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 60 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Tissue and Hygiene in Malaysia

Tissue and hygiene experienced robust growth in 2017 as overall living standards improved in Malaysia. The increasing involvement of women in the workforce and the ever-growing mid-income consumer group has led to increasing demand for products that offer greater convenience, as local consumers now lead much busier and hectic lifestyles. Increasing awareness of personal hygiene has also resulted in higher demand for tissue and hygiene, as consumers become increasingly educated on the matter. As...

Euromonitor International's Tissue and Hygiene in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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