Tissue and hygiene experienced robust growth in 2017 as overall living standards improved in Malaysia. The increasing involvement of women in the workforce and the ever-growing mid-income consumer group has led to increasing demand for products that offer greater convenience, as local consumers now lead much busier and hectic lifestyles. Increasing awareness of personal hygiene has also resulted in higher demand for tissue and hygiene, as consumers become increasingly educated on the matter. As...
Euromonitor International's Tissue and Hygiene in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Tissue and Hygiene market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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