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Tissue and Hygiene in Macedonia

Tissue and Hygiene in Macedonia

In 2017, tissue and hygiene continued its moderate growth as the Macedonian political crisis subsided mid-year following the creation of the new reformist government led by Zoran Zaev of the Social Democratic Union of Macedonia. The new government was a result of the new parliamentary composition that provided the grounds for creation of a new government, which would deal with the alleged serious violations of rule of law and corruption by former government officials during their 11-year rule. I...

Euromonitor International's Tissue and Hygiene in Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


TISSUE AND HYGIENE IN MACEDONIA
Euromonitor International
April 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Moderate Growth of Tissue and Hygiene As Political Crisis Settles Down
Retail Hygiene Resumes Growth While Retail Tissue Marginally Slows
International Companies Overwhelmingly Dominate Retail Tissue and Hygiene
Modern Grocery Retailers Is Main Distribution Channel for Retail Tissue and Hygiene
Retail Hygiene To Outperform Retail Tissue Which Is Set To Slow Down Due To Maturity
Market Indicators
Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Public Pressure Leads To Greater Investment
Most Away-from-home Tissue Ranges Outperform Hygiene in 2017
Economising Is the Main Trend Affecting Away-from-home Tissue and Hygiene
Competitive Landscape
Away-from-home Tissue and Hygiene Is Highly Fragmented With Few Distinct Players
International Players Dominate Category
Publicly-funded Products Are Subject To Public Procurement Law
Category Data
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 24 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Headlines
Prospects
Nappies/diapers/pants Nears Saturation With Limited Per Capita Growth Potential
Delayed Potty Training Drives Growth of Junior Nappies/diapers
Local Consumers Expect Greater Specific Value
Competitive Landscape
Procter & Gamble Co Leads Nappies/diapers/pants in 2017
International Players Dominate Nappies/diapers/pants
Alkaloid Ad Skopje Is the Only Domestic Company Present in Nappies/diapers/pants
Category Data
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Headlines
Prospects
Sanitary Protection Is Heavily Saturated With Minimal Room for Future Growth
Slim/thin/ultra-thin Towels Dominate Sales in 2017
Health-conscious Consumers Increasingly Demand Organic and Natural Products
Competitive Landscape
the Procter & Gamble Co Leads Sales of Sanitary Protection in 2017
International Players Dominate Sanitary Protection in Macedonia
Sca's Hygiene Business Now Separately Operated by Essity
Category Data
Table 31 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 32 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 33 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 34 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 35 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 36 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Headlines
Prospects
Convenience Trend Aids Growth of Wipes But Consumers Economise
Personal Wipes Achieves Modest Growth Due To Underperformance of Baby Wipes
General Purpose Wipes Achieves Fastest Growth, While Home Care Wipes Lack Diversity
Competitive Landscape
Mega Disposables Leads Wipes Due To Strong Portfolio
International Players Dominate Wipes in Macedonia
Private Label Presence Within Wipes Is Minimal But Growing
Category Data
Table 37 Retail Sales of Wipes by Category: Value 2012-2017
Table 38 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 39 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 40 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 41 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022
Headlines
Prospects
Stable Volume Growth of Toilet Paper and Paper Towels Aids Retail Tissue
While Some Economise, Others Demand More Premium Retail Tissue
Most Retail Tissue Reaches Saturation
Competitive Landscape
Paloma Dd Maintains Lead Within Retail Tissue Despite Challenges
International Players Dominate Retail Tissue in Macedonia
Essity Ab Now Owns Retail Tissue Brand Zewa
Category Data
Table 43 Retail Sales of Tissue by Category: Value 2012-2017
Table 44 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 45 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 46 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 47 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022
Headlines
Prospects
Economising and Rationalisation Lead To Decline of Retail Adult Incontinence
Social Stigma Continues To Limit Growth Potential of Retail Adult Incontinence
Lack of Adequate Brand Presence and Limited Distribution Affect Sales
Competitive Landscape
Greek Company Mega Disposables SA Leads Retail Adult Incontinence
International Players Dominate Retail Adult Incontinence in Macedonia
Tosama Dd Exits Retail Adult Incontinence
Category Data
Table 49 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 50 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 51 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 52 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 53 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 54 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

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