Tissue and Hygiene in Lithuania

TISSUE AND HYGIENE IN LITHUANIA

Euromonitor International

March 2017

LIST OF CONTENTS AND TABLES

Executive Summary

Declining Population and Increasing Maturity Limit Growth

Premiumisation Is Driven by Further Growth in the Average Disposable Income

Lidl Opens Its First Stores in Lithuania

Supermarkets and Hypermarkets Are the Main Distribution Channels

Moderate Gains Expected Over the Forecast Period

Market Indicators

Table 1 Birth Rates 2011-2016

Table 2 Infant Population 2011-2016

Table 3 Female Population by Age 2011-2016

Table 4 Total Population by Age 2011-2016

Table 5 Households 2011-2016

Table 6 Forecast Infant Population 2016-2021

Table 7 Forecast Female Population by Age 2016-2021

Table 8 Forecast Total Population by Age 2016-2021

Table 9 Forecast Households 2016-2021

Market Data

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2011-2016

Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016

Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2012-2016

Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2013-2016

Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2011-2016

Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2011-2016

Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016

Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2016-2021

Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021

Definitions

Sources

Summary 1 Research Sources

Grigeo Grigiskes Ab in Tissue and Hygiene (lithuania)

Strategic Direction

Key Facts

Summary 2 Grigeo Grigiskes AB: Key Facts

Summary 3 Grigeo Grigiskes AB: Operational Indicators

Competitive Positioning

Summary 4 Grigeo Grigiskes AB: Competitive Position 2016

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2011-2016

Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2011-2016

Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2011-2016

Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2016

Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2016-2021

Table 24 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 25 Retail Sales of Adult Incontinence by Category: Value 2011-2016

Table 26 Retail Sales of Adult Incontinence by Category: % Value Growth 2011-2016

Table 27 NBO Company Shares of Retail Adult Incontinence: % Value 2012-2016

Table 28 LBN Brand Shares of Retail Adult Incontinence: % Value 2013-2016

Table 29 Forecast Retail Sales of Adult Incontinence by Category: Value 2016-2021

Table 30 Forecast Retail Sales of Adult Incontinence by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 31 Retail Sales of Nappies/Diapers/Pants by Category: Value 2011-2016

Table 32 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2011-2016

Table 33 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2012-2016

Table 34 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2013-2016

Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021

Table 36 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 37 Retail Sales of Sanitary Protection by Category: Value 2011-2016

Table 38 Retail Sales of Sanitary Protection by Category: % Value Growth 2011-2016

Table 39 NBO Company Shares of Retail Sanitary Protection: % Value 2012-2016

Table 40 LBN Brand Shares of Retail Sanitary Protection: % Value 2013-2016

Table 41 Forecast Retail Sales of Sanitary Protection by Category: Value 2016-2021

Table 42 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 43 Retail Sales of Wipes by Category: Value 2011-2016

Table 44 Retail Sales of Wipes by Category: % Value Growth 2011-2016

Table 45 NBO Company Shares of Retail Wipes: % Value 2012-2016

Table 46 LBN Brand Shares of Retail Wipes: % Value 2013-2016

Table 47 Forecast Retail Sales of Wipes by Category: Value 2016-2021

Table 48 Forecast Retail Sales of Wipes by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 49 Retail Sales of Tissue by Category: Value 2011-2016

Table 50 Retail Sales of Tissue by Category: % Value Growth 2011-2016

Table 51 NBO Company Shares of Retail Tissue: % Value 2012-2016

Table 52 LBN Brand Shares of Retail Tissue: % Value 2013-2016

Table 53 Forecast Retail Sales of Tissue by Category: Value 2016-2021

Table 54 Forecast Retail Sales of Tissue by Category: % Value Growth 2016-2021

Tissue and Hygiene in Lithuania

Further depopulation in the country is leading to a narrowing consumer base for tissue and hygiene in Lithuania, which is leading to a reduction in volume sales of matured categories such as sanitary protection. Little room for further potential growth in volume sales is encouraging companies to focus on value-added products to accelerate development in value sales and compensate for the losses in total consumption. Meanwhile, retail value sales of tissue and hygiene have outpaced precrisis leve...

Euromonitor International's Tissue and Hygiene in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.