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Tissue and Hygiene in Kenya

Tissue and Hygiene in Kenya

In Kenya, hotels, shopping centres and new government offices are sprawled across the country. However, consumer foodservice is the most important channel for away-from-home tissue. Furthermore, many of the government functions are undergoing changes, which is causing counties that previously lacked road infrastructure, for example, to open up urban centres for investment opportunities. From a household perspective, consumers continue to seek value for money and added-value offerings across cons...

Euromonitor International's Tissue and Hygiene in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


TISSUE AND HYGIENE IN KENYA
Euromonitor International
March 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Kenya Undergoes Massive Infrastructure Developments
There Is A Focus on Sustainable Production and Recycling
Competition Drives Sales
Supermarkets Leads Sales
A Positive Forecast Period Performance Is Anticipated
Market Indicators
Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 16 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
the Number of Hotels, Restaurants and Fast Food Establishments Is Set To Increase
Hand Driers Are Slowly Replacing Paper Towels in Establishments
Consumer Food Chains Are Gaining in Popularity
Competitive Landscape
Manufacturers Will Increase Their Advertising Spend
Direct Supplying Will Save Consumers Time
Institutions Are Preferring To Deal With Manufacturers Directly
Category Data
Table 18 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 20 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 22 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Headlines
Prospects
More To Be Spent on Social Media Awareness and Advertising
Innovation Is Intended To Make Nappies More Comfortable and To Expand Product Lines
Continuing Urbanisation and Higher Incomes Favour the Category
Competitive Landscape
Partnerships Are Made To Alleviate Diseases That Heavily Affect Children
Competitive Marketing and Pricing Strategies Prevail
Online Retailing Will Save Working Mothers Time
Category Data
Table 24 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 27 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Headlines
Prospects
Sales of Menstrual Cups Are Set To Increase
the Government and Producers Continue To Provide Free Pads in Schools
Reusable Pads Are Still Useful
Competitive Landscape
Health Concerns Increase
International Firms Compete for A Share of Reusable Pads
Ngos Are at the Forefront of Distribution
Category Data
Table 30 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 31 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 33 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 34 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 35 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Headlines
Prospects
Demand for Wipes Is Supported by the Beauty Industry
Millennials Prefer To Carry Wipes Than Hand Sanitisers
Baby Wipes Undergoes More Innovation
Competitive Landscape
Consumers Are Still Preferring Well-established International Brands
Manufacturers Compete To Capture Middle-class Consumers
There Is A Migration From Non-woven Wipes
Category Data
Table 36 Retail Sales of Wipes by Category: Value 2012-2017
Table 37 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 38 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 39 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 40 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 41 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022
Headlines
Prospects
Innovations Occur in Toilet Paper Manufacturing
Premiumisation in Toilet Paper Is Driven by Middle-class Consumers
Boxed Facial Tissues Sales Are Boosted by An Increase in Vehicle Number
Competitive Landscape
Paper Towels Is Expected To Gain Sales Share
Local Firms Are Expanding Their Operations and Encouraging Sustainability
Production Costs Are Increasing
Category Data
Table 42 Retail Sales of Tissue by Category: Value 2012-2017
Table 43 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 44 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 45 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 46 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 47 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022
Prospects

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