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Tissue and Hygiene in Kazakhstan

Tissue and Hygiene in Kazakhstan

A number of economic factors in Kazakhstan contributed to continued retail volume and value growth of tissue and hygiene in 2018, including population growth and ongoing urbanisation, while the country registered strong real GDP growth. All these factors led to a growing standard of living for consumers, and consequently an increase in hygiene standards.

Euromonitor International's Tissue and Hygiene in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Tissue and Hygiene in Kazakhstan
Euromonitor International
March 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Economic Factors Support Growth
Affordability and Accessibility Are Two of the Main Criteria for Kazakhstani Consumers
Intense Competition Between Companies
Modern Grocery Retailers Support the Development of Tissue and Hygiene
Innovations in Materials and Technology To Drive Sales
Market Indicators
Table 1 Birth Rates 2013-2018
Table 2 Infant Population 2013-2018
Table 3 Female Population by Age 2013-2018
Table 4 Total Population by Age 2013-2018
Table 5 Households 2013-2018
Table 6 Forecast Infant Population 2018-2023
Table 7 Forecast Female Population by Age 2018-2023
Table 8 Forecast Total Population by Age 2018-2023
Table 9 Forecast Households 2018-2023
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 14 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 15 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 16 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Growth Is Stimulated by the Improving Economic Situation in Kazakhstan
Tourism An Opportunity for Growth
Population Growth and Higher Incomes To Support Sales
Competitive Landscape
Intense Competition Between Domestic and Foreign Players in 2018
the Eco Trend To Influence Manufacturers Offering Premium Brands
Category Data
Table 18 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 20 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 22 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Headlines
Prospects
Growth Driven by Increasing Consumer Awareness
Ageing Population Is the Main Factor Supporting Sales
Greater Accessibility To Retail Adult Incontinence
Competitive Landscape
Unsaturated Category With A Limited Range of Brands
Multinational Companies Continue To Dominate Retail Adult Incontinence
Opportunity for Private Label
Category Data
Table 24 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 25 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 27 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 28 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 29 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Headlines
Prospects
Demographic Patterns Restrict Retail Volume Growth
Improving Economic Conditions Support Further Growth of Nappies/diapers/pants
Growing Demand for Natural and Risk-free Brands
Competitive Landscape
Advertising Remains An Important Tool
the Emergence and Development of New Brands
Opportunity for Private Label Development Over the Forecast Period
Category Data
Table 30 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 31 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 33 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 34 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Headlines
Prospects
Changing Demographic Trends Set To Support Retail Volume Growth
Changing Role of Women in Society and Work
Growing Demand for Convenience and Comfort
Competitive Landscape
Sanitary Protection Led by Multinational Brands
Ongoing Product Launches
Manufacturers Could Face Competition From Innovations in Medicine
Category Data
Table 36 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 37 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 39 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 40 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 41 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023
Headlines
Prospects
Greater Sanitary Awareness Has A Positive Impact on Wipes
Hectic Modern Lifestyles Contribute To Growing Demand
Increasing Consumer Focus on Natural and Chlorine-free Wipes
Competitive Landscape
Modern Grocery Retailers Support the Development of Wipes in 2018
Ongoing Product Improvements and Innovations in 2018
Cotton Club and Biosphere Corp Retain Their Leading Positions
Category Data
Table 42 Retail Sales of Wipes by Category: Value 2013-2018
Table 43 Retail Sales of Wipes by Category: % Value Growth 2013-2018
Table 44 NBO Company Shares of Retail Wipes: % Value 2014-2018
Table 45 LBN Brand Shares of Retail Wipes: % Value 2015-2018
Table 46 Forecast Retail Sales of Wipes by Category: Value 2018-2023
Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023
Headlines
Prospects
the Necessity of Retail Tissue Products in Daily Life Supports Sales
Strong Growth of Paper Towels
Price Remains the Main Consumer Decision Factor
Competitive Landscape
Opportunity To Develop Private Label
Manufacturers Focus on the Premium Segment in 2018
Ongoing Competition Between Domestic and International Players
Category Data
Table 48 Retail Sales of Tissue by Category: Value 2013-2018
Table 49 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 50 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 51 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 52 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023
Headlines
Prospects
Many Consumers Have Limited Access To Rx/reimbursement Adult Incontinence
Ageing Population Is Expected To Grow, Leading To Rising Demand for Rx/reimbursement Adult Incontinence
Rx/reimbursement Faces Competition From Retail Adult Incontinence
Category Data
Table 54 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2013-2018
Table 55 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2013-2018
Table 56 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
Table 57 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023

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