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Tissue and Hygiene in Iran

Tissue and Hygiene in Iran

General stagnation in the Iranian economy and its consequences, such as a high rate of unemployment, have resulted in the considerable decline of purchasing power which has negatively impacted the performance of tissue and hygiene products. Categories with a lower base, such as wipes, which are still considered as luxury by many middle- and lower-income consumers, were more affected by this crisis in 2016 as consumers preferred to spend their limited income on more urgent items.

Euromonitor International's Tissue and Hygiene in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


TISSUE AND HYGIENE IN IRAN
Euromonitor International
March 2017
LIST OF CONTENTS AND TABLES
Executive Summary
General Stagnation in the Economy and the Decline of Purchasing Power Negatively Impact Growth in 2016
A Low Base Remains the Main Driver of Growth for Most Tissue and Hygiene Sectors
Domestic Production Is Popular Even for Multinational Brands
Traditional Grocery Channels Are Still Very Important Although They Are Losing Share To Modern Grocery Channels
Healthy Volume Growth Is Expected for the Forecast Period
Market Indicators
Table 1 Birth Rates 2011-2016
Table 2 Infant Population 2011-2016
Table 3 Female Population by Age 2011-2016
Table 4 Total Population by Age 2011-2016
Table 5 Households 2011-2016
Table 6 Forecast Infant Population 2016-2021
Table 7 Forecast Female Population by Age 2016-2021
Table 8 Forecast Total Population by Age 2016-2021
Table 9 Forecast Households 2016-2021
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2012-2016
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2013-2016
Table 14 Distribution of Retail Tissue and Hygiene by Format: % Value 2011-2016
Table 15 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 16 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources
Zarin Seloloz Co in Tissue and Hygiene (iran)
Strategic Direction
Key Facts
Summary 2 Zarin Seloloz Co: Key Facts
Competitive Positioning
Summary 3 Zarin Seloloz Co: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2011-2016
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2011-2016
Table 20 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2011-2016
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2016
Table 22 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 24 Retail Sales of Adult Incontinence by Category: Value 2011-2016
Table 25 Retail Sales of Adult Incontinence by Category: % Value Growth 2011-2016
Table 26 NBO Company Shares of Retail Adult Incontinence: % Value 2012-2016
Table 27 LBN Brand Shares of Retail Adult Incontinence: % Value 2013-2016
Table 28 Forecast Retail Sales of Adult Incontinence by Category: Value 2016-2021
Table 29 Forecast Retail Sales of Adult Incontinence by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 30 Retail Sales of Nappies/Diapers/Pants by Category: Value 2011-2016
Table 31 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2011-2016
Table 32 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2012-2016
Table 33 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2013-2016
Table 34 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021
Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 36 Retail Sales of Sanitary Protection by Category: Value 2011-2016
Table 37 Retail Sales of Sanitary Protection by Category: % Value Growth 2011-2016
Table 38 NBO Company Shares of Retail Sanitary Protection: % Value 2012-2016
Table 39 LBN Brand Shares of Retail Sanitary Protection: % Value 2013-2016
Table 40 Forecast Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 41 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 42 Retail Sales of Wipes by Category: Value 2011-2016
Table 43 Retail Sales of Wipes by Category: % Value Growth 2011-2016
Table 44 NBO Company Shares of Retail Wipes: % Value 2012-2016
Table 45 LBN Brand Shares of Retail Wipes: % Value 2013-2016
Table 46 Forecast Retail Sales of Wipes by Category: Value 2016-2021
Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 48 Retail Sales of Tissue by Category: Value 2011-2016
Table 49 Retail Sales of Tissue by Category: % Value Growth 2011-2016
Table 50 NBO Company Shares of Retail Tissue: % Value 2012-2016
Table 51 LBN Brand Shares of Retail Tissue: % Value 2013-2016
Table 52 Forecast Retail Sales of Tissue by Category: Value 2016-2021
Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2016-2021

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