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Tissue and Hygiene in India

Tissue and Hygiene in India

The per capita consumption of tissue and hygiene products in India is quite low when compared with global levels. Consumer-awareness and affordability are the two key impediments to growth. Among tissue and hygiene products in the country, retail hygiene products particularly nappies/diapers/pants and sanitary protection contribute the most to sales. Category development efforts by manufacturers, increased consumer-awareness, demand from consumers from metropolitan areas, tier one and tier two c...

Euromonitor International's Tissue and Hygiene in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Tissue and Hygiene in India
Euromonitor International
March 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Retail Hygiene Drives Growth of Tissue and Hygiene Sales
Goods and Services Tax (gst) Elicits Mixed Responses From Industry
International Companies Dominate Sales
Consumers Are Increasingly Attracted by the Convenience and Wide Product Offerings Provided by Internet Retailing
Rising Awareness and Routine Adoption To Drive Future Growth of Tissue and Hygiene
Market Indicators
Table 1 Birth Rates 2013-2018
Table 2 Infant Population 2013-2018
Table 3 Female Population by Age 2013-2018
Table 4 Total Population by Age 2013-2018
Table 5 Households 2013-2018
Table 6 Forecast Infant Population 2018-2023
Table 7 Forecast Female Population by Age 2018-2023
Table 8 Forecast Total Population by Age 2018-2023
Table 9 Forecast Households 2018-2023
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Hospitals/healthcare Is A Key Channel for Afh Adult Incontinence
Boom in Mncs and Technology-based Companies Drives Demand for Afh Tissue
Rise in Consumer Foodservice Will Aid Growth in Afh Tissue
Competitive Landscape
Introduction of the Goods and Services Tax Gives A Level Playing Field To Organised/formal Players
Category Data
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2014-2018
Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2013-2018
Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2013-2018
Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2013-2018
Table 25 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 27 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Headlines
Prospects
Moderate/heavy Adult Incontinence Products Are More Popular Than Light Versions
Retail Adult Incontinence Has Limited Retail Presence, Restricting Availability
Affordability Continues To Be A Key Challenge for Growth
Competitive Landscape
Nobel Hygiene India Ltd Launches India's First Adult Nappy Advertisement
Focus on Educating Consumers Is Key for Manufacturers
Category Data
Table 29 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 30 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 32 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 33 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 34 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Headlines
Prospects
High Potential Signals Significant Opportunities for Growth
Internet Retailing Challenges the Dominant Store-based Retailing Channel
Spotlight on High-end Consumers As Premium Products Are Introduced
Competitive Landscape
Mitsui & Co Partners With Kao Corp To Enter Nappies/diapers/pants in India
Godrej Consumer Products Ltd Sells Its Snuggy Brand To Nobel Hygiene India Ltd
Category Data
Table 35 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 36 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 37 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 38 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 39 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 40 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Headlines
Prospects
Standard Towels Continues To Be the Most Popular Category
Below-the-line Promotions To Increase the Uptake of Disposable Sanitary Protection
Health and Beauty Specialist Retailers and Modern Grocery Retailers Remain the Leading Distribution Channels
Competitive Landscape
Procter & Gamble Hygiene and Health Care Ltd Launches Strategic Initiatives To Meet Consumers' Needs
Hindustan Unilever Ltd Sells Its Entire 50% Stake in Joint Venture With Kimberly-Clark Lever Pvt Ltd
Category Data
Table 41 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 42 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 43 Retail Sales of Tampons by Application Format: % Value 2013-2018
Table 44 Retail Sales of Towels by Type of Use: % Value 2013-2018
Table 45 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 46 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 47 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 48 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023
Headlines
Prospects
Large Potential for Wipes in India
Baby Wipes and General Purpose Wipes Are Increasingly Popular
Expansion of Modern Retailing Boosts Demand for Wipes
Competitive Landscape
Brands Associated With Baby Products Have A Strong Foothold
Future Consumer Ltd's Own Range Gains Ground in Wipes
Category Data
Table 49 Retail Sales of Wipes by Category: Value 2013-2018
Table 50 Retail Sales of Wipes by Category: % Value Growth 2013-2018
Table 51 NBO Company Shares of Retail Wipes: % Value 2014-2018
Table 52 LBN Brand Shares of Retail Wipes: % Value 2015-2018
Table 53 Forecast Retail Sales of Wipes by Category: Value 2018-2023
Table 54 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023
Headlines
Prospects
Urbanites Remain the Primary Consumer Base
Toilet Paper Is Not Particularly Suitable for Indian Households
Competitive Prices and Routine Adoption To Drive Future Growth
Competitive Landscape
Retail Tissue Is Quite Fragmented With A Large Presence of Local and Regional Brands
Major Brands and Private Label Players Target High-end Consumers
Category Data
Table 55 Retail Sales of Tissue by Category: Value 2013-2018
Table 56 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 57 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 58 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 59 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 60 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

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