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Tissue and Hygiene in Hong Kong, China

Tissue and Hygiene in Hong Kong, China

Retail tissue and hygiene continued to see steady gains in current value terms in 2018 with Hong Kong’s economy thriving. As disposable incomes rise consumers are increasingly looking for premium and added-value products such as those with antibacterial properties, organic ingredients and ingredients that care for the skin and this has helped to drive value growth. However, with Hong Kong’s population ageing the demand for some products such as nappies/diapers/pants and sanitary protection has f...

Euromonitor International's Tissue and Hygiene in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Tissue and Hygiene in Hong Kong, China
Euromonitor International
March 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Consumers Trade Up As Incomes Rise
Ageing Population Drives Growth of Adult Incontinence
International Brands Dominate While Private Label Struggles
Supermarkets and Health and Beauty Specialist Retailers Dominate Distribution
Premiumisation Set To Continue
Market Indicators
Table 1 Birth Rates 2013-2018
Table 2 Infant Population 2013-2018
Table 3 Female Population by Age 2013-2018
Table 4 Total Population by Age 2013-2018
Table 5 Households 2013-2018
Table 6 Forecast Infant Population 2018-2023
Table 7 Forecast Female Population by Age 2018-2023
Table 8 Forecast Total Population by Age 2018-2023
Table 9 Forecast Households 2018-2023
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Afh Wipers on the Rise
Ageing Population Supports Demand for Afh Adult Incontinence
Environmental Concerns Set To Constrain Growth of Afh Paper Towels
Competitive Landscape
Kimberly-Clark Leads Afh Tissue and Hygiene in Hong Kong
Category Data
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2014-2018
Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2013-2018
Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2013-2018
Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2013-2018
Table 25 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 27 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Headlines
Prospects
Light Adult Incontinence Sees Growing Demand
Increased Awareness and Ageing Population Points To Bright Future for the Category
Added Features Introduced As A Way To Differentiate From the Competition
Competitive Landscape
Tena Retains Strong Lead
Regional Players See Growing Presence
Private Label Benefits From Low Prices and Wide Availability
Category Data
Table 29 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 30 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 32 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 33 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 34 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Headlines
Prospects
As Families Get Smaller Spending on Children Increases
Consumers Look for Added Value
Disposable Pants Set for Strong Growth
Competitive Landscape
Top Three International Brands Dominate Sales
Japanese Brands See Strong Gains
Procter & Gamble Recognises Importance of Consumer Relationships
Category Data
Table 35 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 36 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 37 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 38 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 39 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 40 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Headlines
Prospects
Sanitary Protection With Claims of Greater Comfort Or Organic Ingredients Wins Favour
Slim/thin/ultra-thin Towels Sees Strong Growth
Tampons Sees New Innovations But Limited Distribution Remains A Barrier To Growth
Competitive Landscape
Kotex Leads With Wide Range of Options and Strong Distribution
Procter & Gamble Closes Gap on Kimberly-Clark
Niche Brands Gain Interest
Category Data
Table 41 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 42 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 43 Retail Sales of Tampons by Application Format: % Value 2013-2018
Table 44 Retail Sales of Towels by Type of Use: % Value 2013-2018
Table 45 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 46 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 47 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 48 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023
Headlines
Prospects
Baby Wipes Featuring Natural Ingredients Receive Growing Interest
Consumers Look for Added Value in Facial Cleansing Wipes
Pack Size and Closures Influence Purchasing Decisions
Competitive Landscape
Johnson & Johnson Retains Healthy Lead
Private Label Retains Strong Position in Wipes Despite Growing Competition
Premiumisation Seen As Disposable Income Improves
Category Data
Table 49 Retail Sales of Wipes by Category: Value 2013-2018
Table 50 Retail Sales of Wipes by Category: % Value Growth 2013-2018
Table 51 NBO Company Shares of Retail Wipes: % Value 2014-2018
Table 52 LBN Brand Shares of Retail Wipes: % Value 2015-2018
Table 53 Forecast Retail Sales of Wipes by Category: Value 2018-2023
Table 54 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023
Headlines
Prospects
Increased Focus on Premium Toilet Paper
Added-value Benefits Prove Popular
Consumers Seek Performance Over Value When It Comes To Paper Towels
Competitive Landscape
Essity Leads With Popular Vinda and Tempo Brands
Private Label Declines As Economy Improves
Recycled Products Struggle To Get A Foothold
Category Data
Table 55 Retail Sales of Tissue by Category: Value 2013-2018
Table 56 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 57 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 58 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 59 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 60 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

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