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Tissue and Hygiene in Guatemala

Tissue and Hygiene in Guatemala

2018 saw further growth in sales of tissue and hygiene. Growth in the consumer base for key categories such as sanitary protection and nappies/diapers/pants is the main reason for ongoing positive growth. In addition, the wider range of economy brands and private label items on retail shelves means that less affluent consumers find these products increasingly affordable. More affluent consumers meanwhile are switching to higher-quality brands as soon as their disposable incomes allow them. Leadi...

Euromonitor International's Tissue and Hygiene in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Tissue and Hygiene in Guatemala
Euromonitor International
March 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Tissue and Hygiene Reports Moderate Growth in 2018
Greater Consumer Sophistication Pushes Demand Towards Higher-quality Products
A Handful of Leading Companies Dominate Sales
Traditional Grocery Continues To Dominate Distribution
Strong Growth Expected in Tissue and Hygiene Over the Forecast Period
Market Indicators
Table 1 Birth Rates 2013-2018
Table 2 Infant Population 2013-2018
Table 3 Female Population by Age 2013-2018
Table 4 Total Population by Age 2013-2018
Table 5 Households 2013-2018
Table 6 Forecast Infant Population 2018-2023
Table 7 Forecast Female Population by Age 2018-2023
Table 8 Forecast Total Population by Age 2018-2023
Table 9 Forecast Households 2018-2023
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Urbanisation Drives Growth in Afh Categories
Products Made From Recycled Tissue Experience Strong Growth in Afh Categories
Afh Tissue Dispensers Become More Popular
Afh Hygiene Remains A Very Small Category in Guatemala
Competitive Landscape
Kimberly-Clark Professional Leads the Category
the Public Tender Process Influences Institutional Afh Tissue and Hygiene Sales
Category Data
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 24 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Headlines
Prospects
Design Improvement Drives Sales of Adult Incontinence
Retail Distribution Crucial To Sales of Adult Incontinence
Heavy and Light Incontinence Light Products Do Not Really Compete With Each Other
Competitive Landscape
Essity and Kimberly-Clark Remain the Leading Names in Adult Incontinence
International Brands Dominate Sales
Innovation and Marketing Campaigns Continue To Be Seen During 2018
Category Data
Table 25 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 26 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 28 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 29 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 30 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Headlines
Prospects
Demand for Convenience Drives Sales of Disposable Nappies/diapers/pants
Potty Training Age Continues To Influence Sales of Nappies/diaper/pants
Strong Growth Expected in the Category During the Forecast Period
Competitive Landscape
Kimberly-Clark Guatemala Maintains Its Leading Position
Procter & Gamble Interamericas De Guatemala Is the Second Leading Company
International Brands Continue To Lead Sales
Category Data
Table 31 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 32 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 34 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 36 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Headlines
Prospects
Towels Set To Remain the Largest and Most Dynamic Sanitary Protection Category
Strong Innovation Set To Be Seen in Premium Products
Tampons To Remain A Very Small Category
Competitive Landscape
Kimberly-Clark Guatemala Remains the Category Leader
New Product Launches Continue To Be Seen
A Handful of International Players Continue To Lead Sales in Sanitary Protection
Category Data
Table 37 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 38 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 40 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 41 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 42 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023
Headlines
Prospects
Growth Is Driven by New Categories in the Market
Personal Wipes Account for the Bulk of the Category
Home Care Wipes Struggles To Find Wider Consumer Acceptance
Competitive Landscape
Kimberly-Clark Guatemala Leads the Category
International Brands Remain the Leading Players in the Category
Wipes Are Sold Mainly Through Modern Retail Channels
Category Data
Table 43 Retail Sales of Wipes by Category: Value 2013-2018
Table 44 Retail Sales of Wipes by Category: % Value Growth 2013-2018
Table 45 NBO Company Shares of Retail Wipes: % Value 2014-2018
Table 46 LBN Brand Shares of Retail Wipes: % Value 2015-2018
Table 47 Forecast Retail Sales of Wipes by Category: Value 2018-2023
Table 48 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023
Headlines
Prospects
Segmentation Set To Remain Important for the Category
Toilet Paper Set To Remain Dominant
Paper Tableware and Facial Tissues Unlikely To See Much Innovation
Paper Towels
Competitive Landscape
Kimberly-Clark Guatemala Remains the Category Leader
Marketing Campaigns Remain A Feature of the Category
Category Data
Table 49 Retail Sales of Tissue by Category: Value 2013-2018
Table 50 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 51 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 52 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 53 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 54 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

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