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Tissue and Hygiene in Georgia

Tissue and Hygiene in Georgia

The improving economic situation, resulting in rising consumer confidence and growing purchasing power, especially in urbanised areas, favourably impacted retailing in Georgia in 2018. The majority of fmcg products continued to develop, and this included tissue and hygiene value and volume sales. Increasing disposable incomes, wider product availability and greater awareness all contributed to higher sales. Tissue and hygiene continued to mature, and the market expanded, supported by advertising...

Euromonitor International's Tissue and Hygiene in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Tissue and Hygiene in Georgia
Euromonitor International
March 2019
LIST OF CONTENTS AND TABLES
Executive Summary
A Number of Factors Contribute To Tissue and Hygiene Growth
Currency Devaluation Aftermath
the Procter & Gamble Co Leads Tissue and Hygiene
Traditional Grocery Retailers Slowly Giving Way To Modern Grocery Retailers
Positive Performance Expected Over the Forecast Period
Market Indicators
Table 1 Birth Rates 2013-2018
Table 2 Infant Population 2013-2018
Table 3 Female Population by Age 2013-2018
Table 4 Total Population by Age 2013-2018
Table 5 Households 2013-2018
Table 6 Forecast Infant Population 2018-2023
Table 7 Forecast Female Population by Age 2018-2023
Table 8 Forecast Total Population by Age 2018-2023
Table 9 Forecast Households 2018-2023
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 14 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 15 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 16 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Higher Unit Prices As A Result of Currency Devaluation
Afh Growth Potential Via Developing Healthcare
Rapidly Developing Tourism Fuels Demand
Competitive Landscape
Afh Tissue and Hygiene Characterised by International Players
Afh Paper Towels Developing
Rising Demand From State Institutions To Fuel Competition
Category Data
Table 18 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 20 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 22 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Headlines
Prospects
Demographic Changes Support Modest Growth
Numerous Obstacles To Development of Retail Adult Incontinence
Health and Beauty Specialist Retailers To Remain the Key Distribution Channel
Competitive Landscape
Essity Leads
Tzmo Becomes Strong Competitor
Category Data
Table 24 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 25 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 27 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 28 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 29 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Headlines
Prospects
Per Capita Consumption Increases
Nappies/diapers/pants Unit Prices Depend on Currency Fluctuations
Future Development of Nappies/diapers/pants Affected by Demography
Competitive Landscape
Diverse Drivers
Ontex Retains Its Leading Position
Fierce Competition
Category Data
Table 30 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 31 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 33 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 34 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Headlines
Prospects
Changing Fashion Trends Influence Consumer Choices in Sanitary Protection
Active Lifestyles Boost Demand for Comfort and Convenience
Added Value Plays A Role, While Quality Is in Demand
Competitive Landscape
the Procter & Gamble Co Retains Its Lead
Stable Competition
Product Variety and Innovation To Lead Sanitary Protection
Category Data
Table 36 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 37 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 39 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 40 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 41 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023
Headlines
Prospects
Market Potential Yet To Be Uncovered
Sales Via Traditional Grocery Retailers in Decline
Personal Wipes in Demand
Competitive Landscape
Evolving Market Structure Supports Growth
Arsan Kimya Leads With Accessible Prices and A Diversified Portfolio
Wipes Compete Against Other Products
Category Data
Table 42 Retail Sales of Wipes by Category: Value 2013-2018
Table 43 Retail Sales of Wipes by Category: % Value Growth 2013-2018
Table 44 NBO Company Shares of Retail Wipes: % Value 2014-2018
Table 45 LBN Brand Shares of Retail Wipes: % Value 2015-2018
Table 46 Forecast Retail Sales of Wipes by Category: Value 2018-2023
Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023
Headlines
Prospects
Retail Tissue Records Good Growth
Recycled Toilet Paper Boasts High Growth
Tablecloths and Boxed Facial Tissue To Expand Significantly
Competitive Landscape
Eczacibasi Tuketim Urunleri Leads With A Diverse Portfolio
Rapid Growth for Hayat Kimya Sanayi
Potential in Recycled Toilet Paper
Category Data
Table 48 Retail Sales of Tissue by Category: Value 2013-2018
Table 49 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 50 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 51 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 52 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

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